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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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Global Marketing Considerations for the Pharmaceutical Industry

Global Marketing Considerations for the Pharmaceutical Industry

The global market for pharmaceuticals continues to grow, but is quickly changing.  The United States market share is expected to decrease.  It is anticipated to still remain the single highest drug market in the world.  The American pharmaceutical market is not the only one that will experience a shift. According to an article in Forbes […]

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Comments Off on Payers, Digital, and Blue Latitude

Payers, Digital, and Blue Latitude

Payers, Digital, and Blue Latitude

Later this month, Blue Latitude are presenting at the annual ExL Pharma conference in Germany. Positioned in an agenda that is dominated by presentations focussed on marketing to patients and physicians, we have chosen to talk about Payers. Why? The short answer is because Payers are the new key decision makers in healthcare and the provision […]

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Digital Pharma Europe: Then and Now

Digital Pharma Europe: Then and Now

Top Reasons to Attend the 3rd Annual Digital Pharma Europe: The Scope All of the top issues covered, such as social media impact, emergence of health 2.0, mobile marketing adoption,multi-channel eMarketing strategy and the growing importance of ePatients and eDocs! The Faculty We discover the ground breaking speakers and deliver them to you first! The […]

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Introducing the 3rd Annual Digital Pharma Europe!

Introducing the 3rd Annual Digital Pharma Europe!

Now in its 3rd year, Digital Pharma Europe has established itself as the most innovative event of its kind for the pharmaceutical industry.  This is a global event series whose impact is reflected by the huge success of the 4th Annual Digital Pharma East, which had over 400 attendees and 76 speakers over four days. […]