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Pillars of Success in HCP Multichannel Marketing

Pillars of Success in HCP Multichannel Marketing

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing. But it’s now starting to emerge, and for good reason. Data-driven multichannel campaigns have higher open and engagement rates, as well as […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such as adherence, engagement, and loyalty) have a direct relationship. Emotions can be tracked temporally and linked to patient and physician behavioral patterns. Combine this metric with other existing demographic profiles, […]

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For Pharma Brands, Content is the Cure

For Pharma Brands, Content is the Cure

What is the first thing you do when your allergies hit hard? What about when you feel flu-like symptoms? If you are like most people, you turn to your computer, tablet or phone for more information. Seven out of 10 people with health questions go online – either seeking information or looking for shared experiences […]

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Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

ExL Digital Pharma East – Day 3 Mobile Wrap-Up Special thanks to Ellen Hoenig Carlson for providing the following conference overview… The final day of ExL Digital Pharm East #digpharm focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and channels, […]

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Loaded For Bear: Day 1- ExL Digital Pharma East

Loaded For Bear: Day 1- ExL Digital Pharma East

Special thanks to Ellen Hoenig Carlson for providing the following conference overview… Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile initiatives to help support customers? Whew, I did it! The answer to the loaded question…the five areas of big opportunity for Pharma as captured by […]

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Digital Pharma East 2011!

Digital Pharma East 2011!

ExL Pharma is pleased to announce the 5th Annual Digital Pharma East, taking place at the Loews Philadelphia Hotel in Philadelphia, PA on October 17-20, 2011. This year’s conference is set to be the largest to date, with over 500 of the industry’s most senior-level professionals expected to attend. Offering the most extensive program of […]

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The Future of Healthcare: An Interview with Health Futurist Jeff Bauer

The Future of Healthcare: An Interview with Health Futurist Jeff Bauer

Special thanks to our friend Ellen Hoenig of AdvanceMarketWoRx for providing us with the following interview… For those of you like me who were unable to attend the Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm), you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting […]

CATEGORY: Healthcare