Post Pic

330 views

0 Comment

Digital Pharma East Early Bird Rates End August 2!

Digital Pharma East Early Bird Rates End August 2!

When it comes to getting impartial reviews and feedback, who better to listen to than your peers, colleagues, clients, and industry competitors? You know that you can rely on them to give you an unbiased and unvarnished viewpoint. Listen to what your colleagues have to say about why they chose to attend Digital Pharma East […]

Post Pic

648 views

0 Comment

Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Register today to join us for the 13th Digital Pharma East.

Post Pic

2,664 views

0 Comment

What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

Post Pic

2,518 views

0 Comment

Pillars of Success in HCP Multichannel Marketing

Pillars of Success in HCP Multichannel Marketing

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing. But it’s now starting to emerge, and for good reason. Data-driven multichannel campaigns have higher open and engagement rates, as well as […]

Post Pic

3,358 views

0 Comment

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

Post Pic

3,865 views

0 Comment

The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

Screenshot

5,847 views

0 Comment

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such as adherence, engagement, and loyalty) have a direct relationship. Emotions can be tracked temporally and linked to patient and physician behavioral patterns. Combine this metric with other existing demographic profiles, […]

Post Pic

6,180 views

0 Comment

For Pharma Brands, Content is the Cure

For Pharma Brands, Content is the Cure

What is the first thing you do when your allergies hit hard? What about when you feel flu-like symptoms? If you are like most people, you turn to your computer, tablet or phone for more information. Seven out of 10 people with health questions go online – either seeking information or looking for shared experiences […]

Post Pic

12,067 views

2 Comments

Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

ExL Digital Pharma East – Day 3 Mobile Wrap-Up Special thanks to Ellen Hoenig Carlson for providing the following conference overview… The final day of ExL Digital Pharm East #digpharm focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and channels, […]