Post Pic

1,986 views

0 Comment

Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

Post Pic

2,432 views

0 Comment

Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]

Post Pic

3,197 views

0 Comment

Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]

Post Pic

2,353 views

0 Comment

Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

Post Pic

3,364 views

0 Comment

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that†changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]

Post Pic

2,587 views

0 Comment

Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Some companies in various industries are just that, companies that are only interested in creating products†and selling their products†to consumers. For many years, the pharmaceutical companies were considered to be part of this†group, but due to pressure in the market, unwavering managed care and better resources for consumers to educate themselves, everything has changed. Now […]

Post Pic

4,606 views

0 Comment

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Baby boomers are the biggest consumers of health care at the moment, but they are no longer the largest demographic. Millennials have overtaken boomers as the largest living generation, which means that the healthcare industry needs to adjust its approach to patient outreach. Television ads are a great way to reach older patients but connecting […]

Post Pic

4,717 views

0 Comment

Managing the Social Media Risks of Pharmaceutical Digital Marketing

Managing the Social Media Risks of Pharmaceutical Digital Marketing

In this day and age, a digital presence is a must for pharmaceutical companies who want to communicate the benefits of their new products. But†digital marketing†also introduces new levels of risk to the pharma industry. Just ask drug maker Duchesnay, which got in hot water with the Food and Drug Administration when celebrity Kim Kardashian […]

Post Pic

2,929 views

0 Comment

Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. Thatís not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]