Pamela Buford Director, Consumer / Urology Marketing Astellas Pharma US, Inc. 1. In what ways do you think pharma can best use social media tactics for its brands, including the corporate brand, while taking care to proactively ensure they are in compliance with the yet-to-be-finalized guidelines? Social media offers Pharma tremendous opportunity to engage with [...]

Digital marketers from some of the worlds largest medical device companies gathered in Berlin on December 12th and 13th for the Exlpharma Digital marketing for medical devices Europe conference. Companies represented included Covidien, Medtronic, Zimmer, BBraun, Molynlcke, 3M, Medrad, Nipro, Bausch and Lomb and Smiths Medical. The room was alive with twitter activity, connecting on [...]

Special thanks to Ellen Hoenig Carlson for providing the following conference overview… If I were allowed but one word to describe Day 2 of Digital Pharma East #digpharm, it would have to be the urgent need for transformation—the need for Pharma Cos to work faster than ever to effect internal change and to jump start [...]

Special thanks to Ellen Hoenig Carlson for providing the following conference overview… Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile initiatives to help support customers? Whew, I did it! The answer to the loaded question…the five areas of big opportunity for Pharma as captured by [...]

A long standing debate regarding digital practices in pharma has been on the topic of ROI. Everything from “Can it, and should it, actually be measured?” to strong opinions on what different technical approaches and methodology are most effective. As with many items on this topic today, there are many “experts” providing comment, many executives [...]

Marketers “like” social media more every day, but for pharma brands the verdict is still out. In the absence of FDA and DDMAC guidelines, many find they are conflicted: Pharma covets the relevance and user-initiated engagement promised by social, but fears relinquishing too much control. While the future for social pharma marketing remains uncertain, smart [...]

By: Zoe Dunn Progress always involves risks. You can’t steal second base and keep your foot on first. – Frederick Wilcox Every Pharma client I have worked with in the last almost 20 years has said, “We are a very conservative company.” But does conservative equal uninterested in the future? Does conservative equal reversion? Back in [...]

Medtech is at an interesting crossroads: not only is the sector expanding but medtech also has the opportunity to transform its sales process by more fully leveraging digital channels. In anticipation of the unique business needs of medtech marketers, Manhattan Research is launching a Digital MedTech Physician™ study series in August 2011. The medtech sector [...]

Special thanks to our friends at pharmaphorum for allowing us to publish the following article… Digital Pharma West – as the name implies – was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion [...]