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How to Manage Digital Overwhelm (And Stay Sane in the Process!)

How to Manage Digital Overwhelm (And Stay Sane in the Process!)

Email has become a standard commodity in modern day life. Just like death and taxes. Little did Ray Tomlinson, the man credited with “inventing” email in 1972, know that over 3.7 billion people would be using email and sending billions of messages daily! This accounts for nearly 54% of the world’s population! The rise of […]

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Expectations for the New Age Digital Pharmaceutical Experience

Expectations for the New Age Digital Pharmaceutical Experience

With an incredible wealth of health care knowledge at the hands of the average consumer, the symbolic “big data set” in pharma is more complex than ever. Individual health care searches from consumers have created a treasure trove of information, and the company that is able to extract this data and personalize it based on […]

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3 Ways You Can Improve Customer Centricity

3 Ways You Can Improve Customer Centricity

Providing your customers with a positive experience in all parts of the product or service purchase cycle is very important. Those businesses that focus on customer centricity will have a better reputation with consumers and have a much better chance of earning repeat business. While providing a great experience to all customers can be a […]

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7 Digital Innovations That Will Disrupt Pharma (As We Know It Today)

7 Digital Innovations That Will Disrupt Pharma (As We Know It Today)

In recent years, digital innovation has fundamentally transformed the pharmaceutical industry. Despite concerns about compliance and risk mitigation, the world of “digital” is rapidly infiltrating the way in which pharmaceutical, medical, scientific, market access and marketing teams are communicating, collaborating and crowdsourcing new ideas. In short, we are seeing an unprecedented level of disruption. This […]

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Discover Why Video Is the Future of Digital Marketing

Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or […]

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Five Tips to Improve Digital Marketing Conversions

Five Tips to Improve Digital Marketing Conversions

Search engine optimization and social media marketing campaigns take time and can get costly. However, if your website isn’t well optimized for visitor conversions, your digital marketing efforts are premature and, unfortunately, are largely wasted. If there has been no conversion optimization work done, then it’s possible that a few relatively quick changes might double […]

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Are You Sparking Conversations on Social Media?

Are You Sparking Conversations on Social Media?

We are living in a world that is constantly operating across digital and social media platforms. That is why it is critical that pharma companies make sure they integrate effective digital marketing campaigns and solutions into their business plans. This includes social media, an important component of a successful digital strategy. Pharma companies have to […]

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Big Data: A Powerful Pharma Marketing Tool

Big Data: A Powerful Pharma Marketing Tool

The world around us is full of information. Worn areas of carpeting indicate household traffic flow patterns. The fungi infested trunk of a leaning backyard tree indicates an impending fall during the next wind storm. The digital world too, is filled with information, or big data, that’s increasing each year at an accelerating rate. Within […]

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Important Benefits of Multichannel Marketing That Make a Difference

Important Benefits of Multichannel Marketing That Make a Difference

When it comes to media platforms, people have different preferences. In addition, some individuals use multiple platforms throughout the day for different purposes. That’s why specializing in a single marketing channel is too limiting. Getting your message across to as large an audience as possible requires a multichannel marketing approach. Beyond expanding your reach, other […]