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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

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New FDA Guidance Could Support Digital Transformation in Medical Devices

New FDA Guidance Could Support Digital Transformation in Medical Devices

The digital transformation sweeping across health care is moving quickly. Like most things regarding technology, regulation is slow to keep up, but the Food and Drug Administration’s perspective on regulating new wearable technology and mobile apps is getting a little clearer. The agency recently issued draft guidance stating that it wouldn’t regulate “low-risk” devices that are intended […]