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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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The Efficacy of Patient Education Centers

The Efficacy of Patient Education Centers

At Everyday Health, we have an ongoing commitment to provide marketers with resources for improving patientsí health outcomes and to study the value and effectiveness of our marketing solutions. To this end, we provide an inside look into the real conversion power of Patient Education Centers (or pharma microsites) versus product sites. This first-of-its-kind study […]