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Using Technology To Encourage And Empower Your Patients

Using Technology To Encourage And Empower Your Patients

Mobile health and digital health have a variety of benefits in the healthcare world. Healthcare is moving toward a better strategy that is more geared toward the patients. As the healthcare world continues to go down this road, digital health will continue to be an essential component in healthcare’s transformation. However, the combination of healthcare […]

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Going Beyond The Pill: The Importance Of Data

Going Beyond The Pill: The Importance Of Data

There have been major changes in healthcare policy, big advancements in technology, and a large proportion of the population is getting older. As a result, there is a need for better developments in resources, mobile applications, and assistance so there will not be a large gap between data and healthcare. The data that has been […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Improve Patient Engagement By Introducing A Text Messaging Platform

Improve Patient Engagement By Introducing A Text Messaging Platform

Teenagers, children, and adults are all becoming savvier when it comes to technology. Since the younger generation and the older generation are all using technology, there is not doubt that technology and healthcare make great partners. There was a time when the only communication method many people used was a telephone. When you wanted to […]

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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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Go Beyond the Pill by Partnering with Dynamic Startups

Go Beyond the Pill by Partnering with Dynamic Startups

Medical Marketing and Media recently posted an article on the possible connections that could form between pharmaceutical companies and various healthcare-related startups. If the pharmaceutical industry is looking to expand their reach and offer a more diverse set of products and services, working with new dynamic startups is a potentially powerful strategy. Patients would benefit […]

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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Keep Your Patients Engaged And Help Improve Their Lives

Keep Your Patients Engaged And Help Improve Their Lives

A new year is almost upon us and with brings new opportunities to help your patients become more involved when it comes to their health. Why is it so important to keep your patients involved and engaged in their healthcare? When your patients are engaged, they will be more likely to take the initiative to […]

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Can You Improve Customer Centricity with Conversational Systems?

Can You Improve Customer Centricity with Conversational Systems?

As 2016 comes to a close, it’s time to evaluate some of the likely IT trends for the coming year, including how they’ll affect healthcare. Marketing research firms such as Gartner have offered predictions for technologies that will continue attracting large amounts of investment and spending. Conversational systems are one kind of IT development to […]