Post Pic

3,023 views

0 Comment

Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. That’s not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]

Post Pic

4,145 views

0 Comment

Will there always be a need for a “Center of Excellence”?

Will there always be a need for a “Center of Excellence”?

By Beth Bengtson Centers of Excellence are known by many names: Digital Centers of Excellence, Multi-Channel Marketing, Innovation Centers. Regardless of what they’re called, their goal is always the same: to ensure the organization is embracing the latest innovations in technology and communications. I’ve spent more than 15 years working in the healthcare and pharmaceutical […]