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3 CRM Myths Holding Your Pharma Business Back

3 CRM Myths Holding Your Pharma Business Back

As a growth stage firm or an established corporate enterprise in the pharmaceuticals sector, you probably rely upon an existing CRM system for your sales activity. Yet, too many firms of your caliber are falling for misconceptions around CRM that are hurting your performance and costing you more than needed. Here are three myths that […]

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How to Implement a Life Sciences CRM System

How to Implement a Life Sciences CRM System

Customer Relationship Management systems, or CRMs, can be a powerful tool for any life-sciences company. However, setting up a new CRM and training your employees in its use can be an enormous challenge. You can minimize the disruption to your company and maximize the new system’s usefulness by using the following strategy. Choose the right […]

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How CRM Can Help Life Science Companies

How CRM Can Help Life Science Companies

Keeping track of customers and sales goals is very important for companies in all industries. This can even be more important for those that are in the life science industry as companies in this field can have a significant amount of customers — especially when you factor in the different types of customers one company […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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CRM with PII?

CRM with PII?

You can enhance your CRM possibilities with the right implementation of PII (personally identifiable information). Here is how to efficiently use the discipline of personally identifiable information to put a real face and personality to the data that your CRM package will organize. Creating Buyer Personas A buyer persona looks like a single person, but […]

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What Can You Do With A Powerful CRM System?

What Can You Do With A Powerful CRM System?

When you really want to impact, connect, and grow your customer base or audience, you should strongly consider implementing systems and software that will work for your business, such as a powerful CRM system. A CRM system will allow your company to have an intelligent system that can easily be integrated into everything you already […]

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3 CRM Trends to Elevate Your Marketing Efforts

3 CRM Trends to Elevate Your Marketing Efforts

The technology to improve your business marketing efforts is difficult to determine if your key performance indicators are not precisely identified. Customers also expect superior, personalized service no matter the CRM you are using. Here are tips for keeping ahead of the curve in a cost-effective way. Does Your Technology Have an End-to-End Lead Nurture? […]

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Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

When we talk about the healthcare industry, we usually talk about all the changes and transformations that are taking place. The list of topics of discussion are ongoing, and they are mostly about the following: Cost of insurance Types of medical coverage Affordable Care Act Effects of taking certain medications Since there is more information […]