Pharmaceutical companies have always been judged on how effective their drugs are when it comes to treating the intended patient conditions. However, the consumer healthcare experience will continue to have a major role as well. The healthcare industry is currently experiencing a change from the volume-based method to a value-based method, but in some ways, […]
Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement
Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such as adherence, engagement, and loyalty) have a direct relationship. Emotions can be tracked temporally and linked to patient and physician behavioral patterns. Combine this metric with other existing demographic profiles, […]
