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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani,†Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]

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Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isnít easy to predict what marketing strategies will produce viral content. To be sure, weíve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOUíRE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an†HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]

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Is It Time to Rethink the Pharma Brand Website?

Is It Time to Rethink the Pharma Brand Website?

By Guest Contributor Beth Bengtson, Co-founder and Principal of Hale Advisors Digital now encompasses more channels than everóand itís time to challenge the role of a brandís website. Brands have built one-stop disease and treatment sites since the dawn of the Internet, but is that what is needed these days with authoritative online resources such […]