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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric†business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by†Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people†are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani,†Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]

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Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isnít easy to predict what marketing strategies will produce viral content. To be sure, weíve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOUíRE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an†HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]

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Is It Time to Rethink the Pharma Brand Website?

Is It Time to Rethink the Pharma Brand Website?

By Guest Contributor Beth Bengtson, Co-founder and Principal of Hale Advisors Digital now encompasses more channels than everóand itís time to challenge the role of a brandís website. Brands have built one-stop disease and treatment sites since the dawn of the Internet, but is that what is needed these days with authoritative online resources such […]