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Building Stronger Relationships Through Multichannel Marketing

Building Stronger Relationships Through Multichannel Marketing

Many pharmaceutical companies face a big challenge when it comes to creating close relationships with their patients and prescribers. Without a good relationship, many customers will make the decision to go in a different direction than a pharma company. There are many non-pharma channels that will give people access to prescription information and other medical […]

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Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]

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Beyond The Pill: Getting Patients To Comply

Beyond The Pill: Getting Patients To Comply

There has been a significant amount of pressure on the healthcare industry to make their overall performance better. Implementing new technology and resources could be the answer to several challenges the industry faces as healthcare continues to evolve. Technology has significantly transformed the way many businesses in various industries handle change and challenges. Healthcare is […]

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Patient Empowerment: Are You Making It Easy Or Hard For Your Patients To Speak Up?

Patient Empowerment: Are You Making It Easy Or Hard For Your Patients To Speak Up?

There has been an increased importance placed on streamlining the care of patients, especially due to how mobile the healthcare industry has become today. When you want to help patients to take better care of themselves, it is important that you play a part in empowering them. Healthcare professionals should be able to manage their […]

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Going Beyond the Pill for the “Gimme Now” Generation

Going Beyond the Pill for the “Gimme Now” Generation

Are prescription drugs being overused? Has society become drug dependent, relying on pills for short-term solutions rather than going after the root of the problem? Statistics show that it has. According to the Kaiser Family Foundation, the average American between the ages of 19 and 64 now takes over 12 prescribed drugs per capita, and […]

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The Growing Demand for Halal Pharma

The Growing Demand for Halal Pharma

The global halal food market will be worth $1.6TN by 2018, according to a report commissioned by the Dubai Chamber of Commerce. In 2013, the global halal market was estimated at $700B. Medicines comprised almost 25% of that, with the rest in food & cosmetics. The pharma market is currently developing a niche for halal […]

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Customer Centricity: Join Forces With The Customers

Customer Centricity: Join Forces With The Customers

We live in a world that is motivated by technology. People and businesses share various information online and many of them are completely transparent with everyone. However, there are brands that have not fully embraced customer centricity. These businesses are more likely to be faced with problems because customer centricity is important for a number of […]