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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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A lesson in customer centricity from Walgreens

A lesson in customer centricity from Walgreens

Customers like to feel that you’re anticipating their needs and coming up with new, convenient ways for them to improve their well-being and educate themselves about important health issues. Customer centricity is essential for maintaining customer loyalty and giving your company an edge over competitors. Furthermore, and most importantly, your efforts can bring significant benefits […]

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CRM with PII?

CRM with PII?

You can enhance your CRM possibilities with the right implementation of PII (personally identifiable information). Here is how to efficiently use the discipline of personally identifiable information to put a real face and personality to the data that your CRM package will organize. Creating Buyer Personas A buyer persona looks like a single person, but […]

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Building Stronger Relationships Through Multichannel Marketing

Building Stronger Relationships Through Multichannel Marketing

Many pharmaceutical companies face a big challenge when it comes to creating close relationships with their patients and prescribers. Without a good relationship, many customers will make the decision to go in a different direction than a pharma company. There are many non-pharma channels that will give people access to prescription information and other medical […]

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Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]

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Beyond The Pill: Getting Patients To Comply

Beyond The Pill: Getting Patients To Comply

There has been a significant amount of pressure on the healthcare industry to make their overall performance better. Implementing new technology and resources could be the answer to several challenges the industry faces as healthcare continues to evolve. Technology has significantly transformed the way many businesses in various industries handle change and challenges. Healthcare is […]