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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Beyond the Pill: A Shift to Preventative Care Strategies

Beyond the Pill: A Shift to Preventative Care Strategies

Technology continues to significantly change how companies interact and engage with their different consumers, and the healthcare industry is not an exception to the changes. Life science companies continue to find themselves under a significant amount of pressure, especially due to the rising cost of healthcare. The cost of providing healthcare increases when there needs […]

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Multichannel Marketing for Beginners

Multichannel Marketing for Beginners

Though you may not know what multichannel marketing is, you are probably doing it. Basically, it is marketing that is done through different channels in order to reach as many people as possible. Many businesses combine traditional advertising with social media marketing while others may use social media and e-mail marketing. Just because you are […]

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Why Your Business Needs Multichannel Marketing

Why Your Business Needs Multichannel Marketing

Multichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising through television and the radio. You can even combine direct mailings with social media and e-mail marketing. Here are some reasons why your business needs multichannel […]

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The Next Big Deal for Big Pharma is Big Data

The Next Big Deal for Big Pharma is Big Data

“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed […]

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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Tips to Get Your Digital Marketing Started Right

Tips to Get Your Digital Marketing Started Right

While traditional marketing can be unattainable for most businesses, digital marketing has really opened up new avenues for all business owners. Now anyone can get in front of a new audience (even millions of them)! However, marketing is never easy. You want to get noticed by new customers, yet you don’t want to overdo it […]

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How CRM Can Help Life Science Companies

How CRM Can Help Life Science Companies

Keeping track of customers and sales goals is very important for companies in all industries. This can even be more important for those that are in the life science industry as companies in this field can have a significant amount of customers — especially when you factor in the different types of customers one company […]

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Expectations for the New Age Digital Pharmaceutical Experience

Expectations for the New Age Digital Pharmaceutical Experience

With an incredible wealth of health care knowledge at the hands of the average consumer, the symbolic “big data set” in pharma is more complex than ever. Individual health care searches from consumers have created a treasure trove of information, and the company that is able to extract this data and personalize it based on […]