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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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Patient Empowerment And Awareness: Give Patients What They Want

Patient Empowerment And Awareness: Give Patients What They Want

Hospital organizations and managed care facilities are constantly taking on the task of managing patient populations. It is highly important for medical facilities to do everything they can to improve patient empowerment, patient engagement, and patient awareness beyond the medical setting. The majority of healthcare companies have various services that are geared towards post-treatment services. […]

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Why customer centricity is the key to success

Why customer centricity is the key to success

When you think about what makes a successful company, what is the first thing that comes to mind? Is it the charismatic boss, or the big building? Is it the desire of new graduates to work there? No, it’s how well the product or service meets your needs. Businesses that fail to meet the needs […]

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The Key To Patient Empowerment Is Patient Engagement

The Key To Patient Empowerment Is Patient Engagement

Patient empowerment continues to grow and it continues to determine how healthcare will be delivered to patients. There are various things that are driving the behaviors of healthcare consumers, especially the healthcare consumers who are informed. Digital Health One of the driving forces of patient empowerment is the increase of digital technologies and equipment. Patients […]

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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Keeping up with Your Customer through Digital Transformation

Keeping up with Your Customer through Digital Transformation

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Activating Patient Engagement with a Customer-Centric Strategy

Activating Patient Engagement with a Customer-Centric Strategy

Do you remember the time when healthcare organizations were completely responsible for making all the decisions about how their patients are cared for and treated? We are no longer living in those days. Today, there have been many advances in health care and an increased emphasis on involving customers and satisfying their needs. As a […]