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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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Customer Centricity Means Focusing On More Than The Products

Customer Centricity Means Focusing On More Than The Products

When referring to customer centricity, if there had to be one rule, it would probably be this: make sure all of your customers’ issues are always solved. Regardless of the issue the customers are having, one of your main goals should be to always resolve the problem. How does customer centricity relate to the pharma […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Elevating Customer Centricity through Proper Prescription Documentation

Elevating Customer Centricity through Proper Prescription Documentation

The use of prescription drugs is widespread. Based on data collected over the span of three years, the CDC estimates that, in the U.S. alone, a little over 48% of the population has been using at least one prescription drug in the past 30 days. With the widespread use of drugs also comes the possibility […]