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How CRM Can Help Life Science Companies

How CRM Can Help Life Science Companies

Keeping track of customers and sales goals is very important for companies in all industries. This can even be more important for those that are in the life science industry as companies in this field can have a significant amount of customers — especially when you factor in the different types of customers one company […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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CRM with PII?

CRM with PII?

You can enhance your CRM possibilities with the right implementation of PII (personally identifiable information). Here is how to efficiently use the discipline of personally identifiable information to put a real face and personality to the data that your CRM package will organize. Creating Buyer Personas A buyer persona looks like a single person, but […]

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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

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What Can You Do With A Powerful CRM System?

What Can You Do With A Powerful CRM System?

When you really want to impact, connect, and grow your customer base or audience, you should strongly consider implementing systems and software that will work for your business, such as a powerful CRM system. A CRM system will allow your company to have an intelligent system that can easily be integrated into everything you already […]

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3 CRM Trends to Elevate Your Marketing Efforts

3 CRM Trends to Elevate Your Marketing Efforts

The technology to improve your business marketing efforts is difficult to determine if your key performance indicators are not precisely identified. Customers also expect superior, personalized service no matter the CRM you are using. Here are tips for keeping ahead of the curve in a cost-effective way. Does Your Technology Have an End-to-End Lead Nurture? […]

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Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

When we talk about the healthcare industry, we usually talk about all the changes and transformations that are taking place. The list of topics of discussion are ongoing, and they are mostly about the following: Cost of insurance Types of medical coverage Affordable Care Act Effects of taking certain medications Since there is more information […]

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You’re Naked: CRM’s Dirty Little Secret

You’re Naked: CRM’s Dirty Little Secret

WRITTEN BY JEFF GAUS  Most everyone is familiar with the children’s story The Emperor’s New Clothes by Hans Christian Anderson. A vain Emperor, who cares about nothing except wearing and displaying clothes, hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone unfit for their position or “hopelessly […]