Post Pic

3,878 views

0 Comment

The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

Post Pic

4,991 views

0 Comment

Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

Post Pic

4,372 views

0 Comment

Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

Post Pic

2,835 views

0 Comment

New Technology Solves Problems for Healthcare Marketers

New Technology Solves Problems for Healthcare Marketers

If you’re still dealing with high costs, long timeframes and other restraints associated with digital development, you are missing out on some exciting new developments. Healthcare marketing and communications professionals are breaking free of traditional web development cost and time restraints, while also benefitting from innovative content marketing solutions made possible by new software platforms. […]

Post Pic

4,486 views

0 Comment

The Best in B2C Pharmaceutical and Health Care Content Marketing

The Best in B2C Pharmaceutical and Health Care Content Marketing

Today’s consumer is accustomed to having access to the information they need at any moment and being connected to others no matter location. The impact that this hyper-connectivity has had on various industries and consumers is immeasurable and has been one of the most transformative innovations in recent years. One industry that has felt the […]

Post Pic

3,077 views

0 Comment

Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

Post Pic

6,487 views

0 Comment

Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]

Post Pic

3,991 views

0 Comment

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]

Post Pic

3,891 views

0 Comment

HCPs and Digital Content

HCPs and Digital Content

An HCP is always on the go. Their time is spent between their offices, exam rooms, and in surgery. So this means there is not much time for doing any online activities, regardless of the type of activity it is. However, an HCP is still looking for effective ways to gain information about medicine and […]