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HCPs and Digital Content

HCPs and Digital Content

An HCP is always on the go. Their time is spent between their offices, exam rooms, and in surgery. So this means there is not much time for doing any online activities, regardless of the type of activity it is. However, an HCP is still looking for effective ways to gain information about medicine and […]

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Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]

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The Future Of Healthcare Content Marketing

The Future Of Healthcare Content Marketing

When it comes to health issues and news, people turn to the internet. According to a Pew Research Center study conducted in 2012, over a 12-month period, 72% of internet users reported that they looked online for information about health. This offers a huge opportunity for healthcare brands to create helpful and useful content marketing centered […]

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Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Healthcare content can seem cryptic, overwhelming even, to the average reader. Whether you’re a patient seeking out diagnostic information, a family member looking for supportive tips or a healthcare professional hoping to pad your experience with knowledge outside your daily scope, healthcare content can be extremely valuable and enlightening when crafted correctly. Mayo Clinic, one […]

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Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Life science marketers find themselves in a challenging position. Not only do they need to provide effective multi-channel marketing campaigns but, as the industry moves towards a more customer-centric approach, they must also create personalized and targeted messages to healthcare providers and patients. This strategy also needs to work hand-in-hand with messaging coming directly from sales-reps, not just corporate […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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4 Things You Should Know About Communicating with Healthcare Professionals

4 Things You Should Know About Communicating with Healthcare Professionals

Guest blog post by HealthLink Dimensions Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]