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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]