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Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

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Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Healthcare content can seem cryptic, overwhelming even, to the average reader. Whether you’re a patient seeking out diagnostic information, a family member looking for supportive tips or a healthcare professional hoping to pad your experience with knowledge outside your daily scope, healthcare content can be extremely valuable and enlightening when crafted correctly. Mayo Clinic, one […]

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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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Elevating Customer Centricity through Proper Prescription Documentation

Elevating Customer Centricity through Proper Prescription Documentation

The use of prescription drugs is widespread. Based on data collected over the span of three years, the CDC estimates that, in the U.S. alone, a little over 48% of the population has been using at least one prescription drug in the past 30 days. With the widespread use of drugs also comes the possibility […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]