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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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What Can Big Data Do For the Big Pharma Industry?

What Can Big Data Do For the Big Pharma Industry?

The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends. Consumers also want to be treated as individuals who are […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]