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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]

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Klick Health’s Top 10 Insights from Digital Pharma West

Klick Health’s Top 10 Insights from Digital Pharma West

The Klick Health team takes you through the top ten insights they found from attending, speaking, and sponsoring Digital Pharma West 2014. Included in this deck are: Top Ten Insights from Digital Pharma West 2014 from Klick Health Take a look to see what Klick Health took away from Digital Pharma West relating to: Digital therapies Mobile […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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What Can Big Data Do For the Big Pharma Industry?

What Can Big Data Do For the Big Pharma Industry?

The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends. Consumers also want to be treated as individuals who are […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]