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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]

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What Can You Do With A Powerful CRM System?

What Can You Do With A Powerful CRM System?

When you really want to impact, connect, and grow your customer base or audience, you should strongly consider implementing systems and software that will work for your business, such as a powerful CRM system. A CRM system will allow your company to have an intelligent system that can easily be integrated into everything you already […]

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Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Someday, perhaps in the not too distant future, the dangerous side effects of drugs could be identified and tracked by analyzing Google searches. The Food and Drug Administration is talking with the Internet search giant about using the company’s search technology to identify previously unknown side effects of drugs, according to Bloomberg Business. If the […]

CATEGORY: Big Data, Healthcare
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The Joys and Challenges of Big Data in the Pharma Industry

The Joys and Challenges of Big Data in the Pharma Industry

No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read through the privacy statements on your favorite network. For digital analysts in the pharma industry, this ubiquity of big data is at […]

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Latest Evolution in Healthcare: Collaborative IQ

Latest Evolution in Healthcare: Collaborative IQ

Guest Blogger: Donato Tramuto, Chairman and CEO, Physicians Interactive Why is the healthcare industry lagging technologically? In a world of digital information, cutting-edge technology, connection, integration, information sharing and collaboration – all of which have transformed virtually every industry – I ask myself, why hasn’t the healthcare industry caught up? When so much advanced technology […]

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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]