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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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Big data in healthcare: What’s the purpose of your company’s project?

Big data in healthcare: What’s the purpose of your company’s project?

When working on a big data project, it’s critical for companies to stay focused and understand the purpose behind what they’re doing. Too often, big data projects suffer from aimlessness. Because of its trendiness, big data is an approach that companies may jump on without fully understanding why they’re doing so, and without carefully mapping […]

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How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

The quickest way to hone in on who is suffering from certain forms of cancer might be by analyzing data from internet searches. Scientists at Microsoft have shown that an analysis of search engine queries suggest that it’s possible to identify internet users suffering from pancreatic cancer. The research, which the Microsoft scientists published in […]

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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]

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What Can You Do With A Powerful CRM System?

What Can You Do With A Powerful CRM System?

When you really want to impact, connect, and grow your customer base or audience, you should strongly consider implementing systems and software that will work for your business, such as a powerful CRM system. A CRM system will allow your company to have an intelligent system that can easily be integrated into everything you already […]

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Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Someday, perhaps in the not too distant future, the dangerous side effects of drugs could be identified and tracked by analyzing Google searches. The Food and Drug Administration is talking with the Internet search giant about using the company’s search technology to identify previously unknown side effects of drugs, according to Bloomberg Business. If the […]

CATEGORY: Big Data, Healthcare
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The Joys and Challenges of Big Data in the Pharma Industry

The Joys and Challenges of Big Data in the Pharma Industry

No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read through the privacy statements on your favorite network. For digital analysts in the pharma industry, this ubiquity of big data is at […]

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Latest Evolution in Healthcare: Collaborative IQ

Latest Evolution in Healthcare: Collaborative IQ

Guest Blogger: Donato Tramuto, Chairman and CEO, Physicians Interactive Why is the healthcare industry lagging technologically? In a world of digital information, cutting-edge technology, connection, integration, information sharing and collaboration – all of which have transformed virtually every industry – I ask myself, why hasn’t the healthcare industry caught up? When so much advanced technology […]

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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]