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Three Digital Marketing Misconceptions That Can Lead You Astray

Three Digital Marketing Misconceptions That Can Lead You Astray

Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by others simply because they’re published on a website. The Internet’s evolving nature can also generate misconceptions because digital marketing facts that were true years ago […]

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5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

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What Is Your Beyond The Pill Strategy?

What Is Your Beyond The Pill Strategy?

The pharmaceutical industry finds itself facing numerous challenges each year. These challenges usually result in new research and evaluations of the strategies that are taken within a company. One of the most talked about discussions is the beyond the pill concept. What is the beyond the pill concept? Offering all services that will address any […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]

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Galvani Bioelectronics Aims to Take Nerve Treatments Beyond the Pill

Galvani Bioelectronics Aims to Take Nerve Treatments Beyond the Pill

Electricity has a longstanding role in the practice of medicine. Defibrillators, for example, use electricity to shock the heart back into a normal rhythm. Now pharmaceutical giant GlaxoSmithKline is teaming up with Verily, a life sciences startup spun out of Google, to take the use of electricity in medicine even further beyond the pill. Both […]

CATEGORY: Healthcare
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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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Beyond The Pill: Getting Patients To Comply

Beyond The Pill: Getting Patients To Comply

There has been a significant amount of pressure on the healthcare industry to make their overall performance better. Implementing new technology and resources could be the answer to several challenges the industry faces as healthcare continues to evolve. Technology has significantly transformed the way many businesses in various industries handle change and challenges. Healthcare is […]