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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

Posted by Digital Pharma Editor on August 15th, 2014

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

CATEGORY: Big Data, Cyberculture, Feature Fridays, Healthcare Reform, Lead Scoring, Revenue Generation
TAGS: ACA, Accountable Care Act, benchmark, big data, Digital Marketing, Digital Pharma, Healthcare Reform, quantify marketing, revenue generation, ROI

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