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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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ExL’s Marketing Department Accepts the Ice Bucket Challenge

ExL’s Marketing Department Accepts the Ice Bucket Challenge

The Ice Bucket Challenge has turned into a viral sensation – if you don’t know what it is, the ALS Association challenged everyone to film themselves dumping a bucket of ice water on their head to raise awareness of amyotrophic lateral sclerosis (ALS), or more commonly referred to as “Lou Gehrig’s Disease.” In the last two weeks […]