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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]