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How Multichannel Marketing Can Help You Grow Your Audience

How Multichannel Marketing Can Help You Grow Your Audience

Multichannel marketing is a must in today’s technology-driven world. In 2017, social media users had an average of 7.6 accounts. With that many different accessible platforms, users searching for information online are savvy and have learned which platform can deliver the data how they want it and when they want it. Another advantage for marketing […]

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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Targeting the Person and Not the Pill

Targeting the Person and Not the Pill

With so many changes affecting healthcare, pharmaceutical companies are taking action to adjust their strategies to increase and improve patient outcomes, while diversifying their revenue. Rather than merely treating a disease, pinpointing and preventing the disease is becoming the standard practice. Driven by the idea that a decrease in serious health conditions is directly correlated […]

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Big Data Trends: Predictive Analytics

Big Data Trends: Predictive Analytics

Big data is constantly evolving with the growing needs of the pharmaceutical industry, and it can often be difficult to keep with the newest develops in that realm. With pharmaceutical marketing becoming increasingly competitive, having data infrastructure is a critical investment that yields returns — especially developing one with a growing capacity for predictive analytics. […]

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Tips to Blog Consistently

Tips to Blog Consistently

You have been thinking about starting a blog for several weeks (or even months). However, you are afraid that once you start, you are not going to be able to keep up with it. You don’t want to get started and then run out of topics to write about. Being worried is not a reason […]

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Pillars of Success in HCP Multichannel Marketing

Pillars of Success in HCP Multichannel Marketing

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing. But it’s now starting to emerge, and for good reason. Data-driven multichannel campaigns have higher open and engagement rates, as well as […]

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How Patient Adherence Can Grow Your Pharmacy

How Patient Adherence Can Grow Your Pharmacy

Without people in poor health, a pharmacy would not be a profitable business. While a lot of sales are made on pharmaceuticals for acute illnesses, there is a lot of revenue to be had in drugs for chronic conditions. The key to driving these sales is making sure that your patients are being compliant by […]

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Beyond The Pill: What’s In Your Strategy?

Beyond The Pill: What’s In Your Strategy?

Do you remember the days when pharma could develop pills and commercialize them and do nothing more? Well, those days are beginning to disappear. Patient engagement and a more refreshed focus on the overall outcome have become the next major models. As a result, the industry needs to rethink the way it is currently operating […]

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Reasons to Monitor Your Marketing Results

Reasons to Monitor Your Marketing Results

Unfortunately, most business owners don’t really understand marketing. They know that they need to do something to grow their business but that may be about all that they know. For this reason, many business owners have to hire someone to do their marketing. Otherwise, they may be wasting their time and money. A good marketer […]