Director of Strategic Services & Analytics, HealthEd Group
“Abel joined HealthEd in 2009 and manages measurement of marketing efforts handled by HealthEd. His experience includes extensive knowledge in creating measurement plans, direct response/database marketing, multichannel engagement/behavior modeling, market research, database management, dashboard development, sales force optimization, online media management, SEO/SEM planning, program e-CRM analytics, and market mix modeling.
Before coming to HealthEd, Abel worked for McCann Worldgroup measuring marketing effectiveness across multiple channels for companies across the high-tech, financial, insurance, petro-chemical, and consumer sectors as well as pharma companies such as Bristol-Myers Squibb, Novartis, and Johnson & Johnson. He also worked for marketRx where he specialized in sales force marketing optimization and analysis, as well as marketing mix modeling efforts for numerous pharmaceutical brands.”-HealthEd Blog
Digital Strategy and Social Media Manager, Janssen-Cilag
Alex has worked in the pharmaceutical industry for over ten years across the breadth of the business including Market Access, Marketing and Communications.
He has a passion for new media and developed an award winning fully digital integrated campaign as Product Manager, the first fully paper free campaign in Janssen-Cilag. His expertise in social media and strategic planning has led into a new role in Corporate Communications.
As Communications Manager Alex is leading corporate social media and online media relations through a number community and patient support projects. This includes being the first UK based pharmaceutical company to have an active twitter account and the development of the first virtual newsroom in UK pharma.
Blogger, Lemonade Life
“Launched in 2005, Lemonade Life is written by Allison Blass, who was diagnosed with type 1 diabetes as a child in 1994. She is a long-time diabetes advocate and mentor with various diabetes organizations and always strives to “tell it like it is.”-Lemonade Life
Digital Marketing and Sustainability Consultant
Beth has over 15 years of experience in healthcare, digital media and interactive strategic communications, working on both agency and client sides, for both Fortune 100 and small clients alike. Her particular interest is examining how interactive media can be used to effectively engage and align stakeholders to achieve strategic objectives. She has recently been working with multiple clients developing strategy and educational sessions on how to integrate digital/emerging media into their marketing strategy. Beyond her client work, Beth has spoken on numerous occasions at conferences and for clients on the topics of digital marketing and sustainability communications in the healthcare industry. Hale Advisors, Inc.
Decision Support Manager, Novartis
Brad has worked in the pharmaceutical industry since 1991, working with both US domestic and international markets ranging from Europe to Egypt to Brazil. His main projects in that time have been taking data from varying sources and making it understandable and usable in various levels of an organization. In his previous organization, he created reports used by sales management at area, region, and district levels. His work has been focused on using standard office applications to feed data into MS Excel and MS Powerpoint presentations focused on executive summaries. He has also had a great deal of success developing a tool that will allow him to create a mirror image of an Excel Graph in Powerpoint, with just one click. He has worked with Xponent Weekly and Monthly data segmented by region, district and territory, as well as some physician level data. His time at Novartis has also given him the opportunity to work with IMS National NPA and NSP data. By gathering client requirements and developing appropriate stepping stones in a project, he’s created reporting tools, such as the Launch Tracker, that can be managed and run by end users of various levels of computer ability.
He has also been involved in Social Media / New Media since April 2005 and has done multiple interviews and production for his own show, as well as produced segments for several other PodCasts.
As a member of Novartis’ Social Media Catalyst Team, he works with various Social Media organizations and is researching Social Marketing and Social Media in Customer Relationship Management, Word of Mouth Marketing, and Direct to Consumer Marketing.
Bryan Vartabedian (Dr. V), MD FAAP
Physician & Social Media Activist, Baylor College Of Medicine/Texas Children’s Hospital
Dr. Vartabedian currently serves as an Assistant Professor of Pediatrics at Baylor College of Medicine in Houston, Texas and attending physician at Texas Children’s Hospital.He is certified by the American Board of Pediatrics in both generalpediatrics and pediatric gastroenterology and nutrition.
As a Fellow of the American Academy of Pediatrics and a member of the AAP’s Council on Communications and Media, he is frequently quoted by media on issues of pediatric and digestive health.
Dr. Vartabedian also has an interest in the evolving role of social media in health care. Since 2006 he has been active in the health blogosphere and currently writes the syndicated blog, 33 Charts. As an active speaker, Dr. Vartabedian has addressed the American Medical Association, the American Telemedicine Association and the Texas Medical Association on the issue of MDs in the social media space. He maintains an active presence on a variety of social media platforms and in between patients you can find him on Twitter.
Director of Communications, Digitas Health and Razorfish Health
Managing Director, EPG Health Media
Chris is Managing Director of EPG Health Media, which he founded in 1999. EPG Health Media is a small but innovative communications business with established divisions in digital publishing, communications consultancy and market research. Through the company’s product offering, Chris has been fortunate to acquire a unique insight that bridges all stakeholder groups spanning global markets, including: healthcare professionals, patients, pharma and third party support agencies. The market research division of the company allows Chris to provide hard facts on which to base his articles.
CONTEXTWEB is a leading provider of integrated digital media services. The company’s Intelligence Reports are in-depth analyses of key industry topics that help add context to digital media advertising. To learn more about CONTEXTWEB and our solutions for advertising success, please visit http://www.contextweb.com. You can also follow us on Twitter @contextweb.
Manager of Continuous Relationship Marketing Programs, Siren Interactive
Danielle Jamil is the Manager of CRM Programs (Continuous Relationship Marketing) at Siren Interactive, an agency focusing on relationship marketing for rare disorder therapies. She leads the strategic planning and execution of clients’ relationship marketing programs. Danielle guides marketing teams through the details of database cultivation, ecommunications programs, registration, customer touchpoint analysis, communications calendar planning and analysis. With more than 13 years of interactive marketing experience, she works to develop programs which deliver timely, relevant content to targeted audiences. Danielle graduated from Drake University and received an MS in Managerial Communications from Northwestern University. She blogs on industry topics at SirenSong.
President & CEO, VISCIRA
As founder of Viscira, Dave brings more than 12 years of executive management experience with innovative, technology-based companies, including the last 8 within the life sciences industry. He has personally closed and managed major interactive software and new-media programs with many of the market leaders in the pharmaceutical and biotech industries, including Amgen, Novartis, Pfizer, Genentech, Abbott Labs, Merck, Roche and Takeda Pharmaceuticals. Dave has a BS in Electrical Engineering from Cornell University and an MBA from Stanford University’s Graduate School of Business
Dr. Jamie Wilson
Platform Director, SharpBrains
Dr. Jamie Wilson is Platform Director at SharpBrains, a digital neurotechnology advisory firm based in San Francisco. He previously worked in digital strategy at Novartis, managing early business development with virtual patient communities, and establishing social media monitoring and patient engagement activities across the speciality medicines franchise. A physician and psychiatrist by background, he trained at Imperial College in London and is a member of the UK Royal College of Psychiatrists. In 2007, he took to market a point-of-care clinical decision tool in a joint venture between the BMJ and ePocrates, a NASDAQ listed PDA/Mobile informatics provider, before founding a web based physicians’ marketplace in the UK. He has an MBA from the London Business School and University of California at Berkeley.
Dr. Matt Jameson Evans
Executive Director, HealthUnlocked.com
Dr. Matt Jameson Evans is a UK Medic and Executive Director of HealthUnlocked.com– a platform that unites patients, patient advocates and clinicians in collaborative online communities.
Senior Consultant, Blue Latitude
Duncan is a recognised thought leader around the nature of the challenges and opportunities presented to pharma and healthcare by the rise of social media. He is a frequent speaker on marketing innovation at internal events hosted by a number of major players in the sector as well as for industry bodies including the Drug Information Association and at leading conferences.
Prior to working in consultancy, Duncan spent ten years in senior digital strategy roles for major European digital agencies including Syzygy and LBi where he worked across sectors including financial services, automotive and government. He brings this knowledge and experience to his current work.
Director of Search & Innovation, Siren Interactive
Eileen O’Brien has 14 years of interactive healthcare marketing experience. She is Director of Search & Innovation at Siren Interactive, an agency focusing on relationship marketing for rare disorder therapies, and leads the department responsible for analytics, search and social media. Previously, she was Director of Search, Media & Insights at Compass Healthcare Communications where she developed the social media practice. O’Brien was the Director of eMarketing at Virtua Health and held marketing roles at the University of Pennsylvania Health System, Graduate Hospital and the Rothman Institute. She studied history at Brown University and received an MS in Organizational Dynamics from the University of Pennsylvania.
Senior Director of Marketing Strategy, AstraZeneca
Elizabeth Sozanski is Senior Director, Global Brand Strategy, and is responsible for brand and disease area strategies across the analgesia, neurology and psychiatry portfolios. She also plays a leading commercial role in business development and in-licensing activities.
Elizabeth has been with AstraZeneca for 13 years, and with the pharmaceutical industry for over 20 years. Her prior experience with SmithKline Beecham, Rhone-Poulenc Rorer and AstraZeneca includes senior roles ranging from marketing management, brand strategy, consumer marketing, medication adherence, and public relations. Elizabeth also has extensive international experience, including her role as the Global Head of Communications in London, where she lived for over two years.
Elizabeth has been featured in The Washington Post, The Wall Street Journal and The International Herald Tribune, published articles on several topics, and is a regular speaker at various industry forums.
Ellen Hoenig Carlson
Founding Partner, AdvanceMarketWoRx
Ellen has been a leader and brand champion in U.S and Global Consumer and Pharmaceutical Marketing for over two decades. Her record of growth and innovation spans diverse consumer, OTC, and pharmaceutical/device categories. While at Bristol Myers-Squibb (BMS), Ellen spanned numerous assignments in US Brand Management, New Products, Global Category Development, Licensing and Business Development, and Vice President of Direct-to-Consumer/Patient (DTC/P) Marketing. During this time, she was twice recognized by Advertising Age Magazine as one of this country’s 50 Most Powerful Marketing Executives.
In 2001, Ellen took her breakthrough approaches and established a consulting practice focused on powering consumer and pharma brand growth: simplifying the complexities of today’s marketplace by forging elegant solutions. You can also join her at: Notes From The Back Of The Book blog.
“Comprised of a team of seasoned professionals in business, marketing, analytics and technology, The Encima Group offers consulting services aimed at making your initiatives more successful. One of our core strengths is analyzing and optimizing your projects, utilizing key data to drive more targeted, response-driven activity. As an independent third party, working in concert with your other vendors, we are able to offer a unique and unbiased perspective on your programs, and provide an objective evaluation of your marketing efforts. These insights allow us to take your projects to the next level, harnessing all the tools available – from both your internal and external teams.
By bringing together a team of consultants with expertise across disciplines and verticals, we are able to provide valuable solutions for our clients – both in managing existing programs and identifying additional efforts needed to exceed your marketing objectives. When you engage The Encima Group, you benefit from the entire team’s decades of experience – each with key insights and perspectives for tailoring your programs against quantifiable metrics, and all 100% focused on helping you reach your goals.”-Encima Group
Chairman and Client Services Director, HealthEd Group
Fred is a marketing professional with over 20 years’ experience delivering practical and strategic advice to a wide variety of clients. His twin passions for technology and marketing have underpinned a career assisting companies to innovate in their marketing, addressing both the techniques themselves and the business transformation required for successful implementation. This focus led to the co-founding of Blue Latitude in 2002 and since then, Fred has demonstrated cross-sector expertise, working intensively with diverse clients such as Eli Lilly, CMC Markets, the BBC and Robbie Williams.
Vice President of Strategy, imc² health & wellness
“Geoff McCleary is Vice President of Strategy for imc2 Health & Wellness. A mobile and tablet computing expert, Geoff designed and developed one of the Pharma Industry’s first tablet-based eDetailing CLM systems, and has led a number of mobile-focused digital marketing efforts over the last 12 years in the pharmaceutical industry.”-imc2
Futurist and Author
“Ian is an internationally known consultant and speaker specializing in the future of healthcare and the changing business environment.”-Ian Morrison
Deputy Director of US eMarketing, Bayer Healthcare Pharmaceuticals
As Deputy Director, eMarketing for Bayer Healthcare Pharmaceuticals, Jennifer Korch is the department head for the US pharmaceutical division. In her role she leads the eMarketing team responsible for web strategy, CRM and online marketing reaching patients and physicians for over a dozen brands. Prior to joining Bayer, Jennifer led the eCommerce business for Waterford Crystal where she evolved a traditional wholesale business into a profitable online sales and marketing channel. In addition, she managed web communications for American Standard, led the OTC web team at Schering-Plough HealthCare Products and held marketing positions with Lucent Technologies. Jennifer has a M.B.A. in management and a B.A. in commercial art and marketing.
President & CEO, Integrative Logic
“President and CEO of Integrative Logic, John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multi-channel relationship marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling.
Gardner specializes in blending technology, business intelligence and marketing into cohesive, measurable, results-oriented initiatives. His skill set also includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, web analytics and interactive reporting. In addition, Gardner is an expert at defining and ensuring the capture of Key Performance Indicators.Prior to co-founding Integrative Logic, Gardner was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. Gardner received his undergraduate degree in political science and history from the University of Alabama and his MBA from The University of Alabama at Birmingham. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.”-Integrative Logic
President of VirSci Corporation and Publisher/Editor of Pharma Marketing News
“John Mack, President of VirSci Corporation, is an experienced executive with a background in pharmaceutical marketing communications, interactive technologies, and medical privacy.
Mr, Mack is Publisher and Editor of Pharma Marketing News and moderates the PHARMA-MKTING on-line discussion Forum, both essential components of the Pharma Marketing Network.
Mr. Mack often provides expert testimony and advice regarding HIPAA and privacy issues and he is a prolific author and speaker in these and other topic areas (see Publications and Presentations). As one of the leading authorities on standards for quality and privacy of health information on the Net, Mr. Mack is quoted often in the media (including the Wall Street Journal, USA Today, etc.), has lectured extensively, and is a member of numerous e-health related advisory boards and committees.”-Pharma Maketing Blog
President-Digital, DAC Group
With over fifteen years’ experience in integrated marketing communications strategies and an award-winning creative background, Ken has specialized in online advertising, brand-building and lead-generation since the advent of the World Wide Web. Prior to joining DAC Group Digital, he held a progression of senior leadership roles within the global interactive function of Monster Worldwide, both in North America and Europe, and drove Franchise Development through innovative online marketing as a Vice-President of Marketing for a global franchisor. Ken is behind DAC Digital’s powerful directional marketing approach to online lead generation and conversion. Ken joined DAC in 2006.
Kevin H. Nalty
Kevin H. Nalty is a former product director at Merck and an innovation leader at Johnson & Johnson. He is the only career marketer who doubles as one of YouTube’s most-viewed personalities, and the author of the recently published, “Beyond Viral” (Wiley).
Senior Consultant, Blue Latitude
Klynn works as a senior consultant for Blue Latitude, he has avidly tracked the rise and importance of digital since 1996 in the pharmaceutical and healthcare industry. He has spoken and lead workshops at a number conferences such as EyeforPharma, Marcus Evans on topics ranging from Patient adherence, CRM and digital marketing.
Klynn started his career working as a Scientist for Smithkline Beecham and has over 19 years’ experience in the Pharmaceutical industry working for a number of fortune 500 companies such as Pfizer, Novo Nordisk, Roche Diagnostics, Eli Lilly and IMS Health. Moving to marketing fourteen years ago, his focus has been on strategic planning and digital marketing at a global, regional and affiliate level. He has developed an array of integrated communications, digital and compliance leadership management campaigns, eDetails, and educational programs for both Healthcare Professionals’ and Patients alike.
Line Berg Østergaard
Manager of Interactive Communications and New Media, Zimmer
Line Berg Østergaard is passionate about communications and doing her utmost to change things for the better, one day at a time. Line is currently working at Zimmer as Manager, Interactive Communications & New Media. She has a MA in Communication and Business Studies and has previously worked at Nycomed. She is a 33 year-old, wife, snowboarder, animal-lover and new media geek.
VP of Marketing & Development , imc² health & wellness
Lisa serves as a strategic advisor to our pharmaceutical and healthcare clients, helping to define their approaches to interactive marketing. She consults as a subject matter expert, both internally and externally with clients and industry analysts, and helps to set standards and define best practices in the specialized health and wellness space.
Lisa has a 17-year history serving the healthcare and pharmaceutical marketing industry, working in traditional healthcare-focused advertising before joining the e-marketing world in 1998 – during the early days of the pharmaceutical industry’s entry into the arena. Prior to joining imc2 health & wellness, she served as the National Pharma Practice Lead for Razorfish. Lisa began her career in the health and beauty aids department of a public relations firm in London, where she helped to launch the first line of CREST toothbrushes in the UK market.
Throughout her career, Lisa has acquired broad category experience and has been instrumental in several product launches, including brands such as Copaxone, Avapro, Crestor, Tygacil, and Pristiq. A seasoned marketing professional, she has developed promotional and educational communications programs to all major influencers and stakeholders, including the physician, clinician, patient, caregiver, consumer, managed care, pharmacy, sales, and press audiences. Her program management experience includes strategic development and tactical implementation across print, broadcast, and interactive mediums.
Lisa has been published in industry trades such as Product Management Today, PharmaVoice, DTC Perspectives, and Pharmaceutical Executive, and is a sought-after speaker at many industry events. She is a board member of the Greater Philadelphia chapter of the Healthcare Business Women’s Association.
Lisa graduated from Lehigh University with a BS in marketing and management, and has an MBA in pharmaceutical marketing from St. Joseph’s University.
When Mark Harmel is not taking photos and eavesdropping on our conferences he works as a healthcare photographer for companies like Abbott Diabetes Care, CommonHealth, Blue Cross, and Time. He also works with major medical centers at UCLA, USC, Cedars-Sinai, and Howard Hughes Medical Institute.
When not taking photos he works on social media and mobile health communication and research programs for theAmerican Diabetes Association, Taking Control of Your Diabetes, USC Diabetes and consulting for theRand Corporation.
Lawyer and Author, Eye on FDA
“Mark Senak [is] a lawyer and [he works] at the international communications firm Fleishman-Hillard in Washington D.C. For the past several years, [he has] been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market…” - Eye om FDA
Phil Baumann is a registered nurse with a background in enterprise accounting and treasury operations who helps organizations design online communications strategies. He blogs extensively on the influence of technology, with an emphasis on health care applications of social software, helping companies develop position statements on their web presence, how to manage online communities, and best practices in combining traditional marketing with Social Media. Phil is the founder and community manager of #RNchat, a Twitter chat for registered nurses and is a member of the Better Health network of bloggers. Previously working for several large firms in accounting and finance related positions, Phil possesses a BS in Nursing from Drexel University. He blogs about emerging technologies at PhilBaumann.com.
“Physicains Interactive (PI) is an unmatched digital sales and marketing partner for life sciences companies. We interact with health care professionals (HCPs) wherever they are—through their desktop or laptop, mobile device, and even at the point of care.
PI’s proprietary platform provides services that include: eDetailing, eSampling, clinical updates, eNewsletters, market research, data analytics, and mobile solutions. PI effectively complements life science companies’ offline marketing strategies and provides digital tools that help HCPs meet their patients’ needs.
Physicians Interactive Holdings LLC (PIH) was developed in 2008 with Physicians Interactive as its core company and has been actively expanding its capabilities with physicians and health care professionals. In the last year, PIH has announced two important acquisitions – MedManage Systems, the nation’s leading provider of online, on-demand prescription drug sampling, and Skyscape Inc., the worldwide leader for trusted medical information delivered via mobile devices and the Internet. With the addition of MedManage and Skyscape, PIH has added new content and product delivery platforms, doubled its physician network and added more than one million health care professionals to its database. PIH is owned by Perseus, a private equity company.”-Physicians Interactive
Director of Strategy & Analysis, Digitas Health
Sarah works across a variety of disciplines including business strategy, research, emerging technology, and analytics. As co-founder and innovator of the social media practice at Digitas Health, her work has resulted in a proprietary suite of products for the healthcare industry. She specializes in social media research, especially the importance of listening to the rapidly growing digital conversation around health and wellness issues, as well as crafting response strategies with particular consideration for the unique legal, regulatory, and ethical challenges of the industry.
She has recently presented at several business conferences including ExL Digital Pharma and PhIMA events focused on listening to the voice of the customer and understanding what these insights mean for clients.
A summa cum laude graduate from the University of Pennsylvania with a BA in Neuroscience, Sarah has spent the past eight years studying science and medicine, performing related clinical research, and working with healthcare agencies and research firms in a strategic capacity.
Shwen’s career goal and aspiration is to combine his background in academia (science), agency (med comm), and industry (pharma)together with his interest, experience, and passion for emerging technologies and new/social media, in order to drive innovation in science and medicine. Currently, Shwen is part of the Business Solutions group at Vertex Pharmaceuticals, where he leads Health Informatics and New Media initiatives. He acts as the primary interface between various business groups, strategizing and implementing technology solutions to support key business needs, with a strong focus on New/Social Media, Web 2.0, and Health 2.0.
Prior to Vertex, Shwen was a Senior Manager of Marketing Communications at Sepracor Inc., where he managed the Respiratory Speakers Bureau and related KOL meetings and events. He also regularly advised on and contributed to various emerging technology and web based projects. And before Sepracor, Shwen was also a Web Producer and Scientific Editor at a medical communications agency that develops continuing medical education (CME) programs in Psychopharmacology.
Stacey Homan is a creative and analytical marketing professional with five years successfully managing the marketing communications department for AtriCure, Inc., a high-growth medical device start-up focusing on innovative cardiac surgery. Stacey specialized in the distribution of digital content and pioneered the use of unique methods to revolutionize AtriCure’s marketing department; bridging the gap between sales, marketing and compliance. In addition, she was responsible for the creation and distribution of all marketing material for a rapidly growing global sales force, including product brochures for six product lines, medical videos/animations, patient education materials, tradeshow messaging, website creation, e-mail marketing and the creation and updating of promotional procedures and systems to ensure compliance in a rapidly changing regulatory environment.
Senior Consultant, Blue Latitude
Simon is Senior Consultant with expertise in digital marketing and broad strengths across marketing, strategy, business analysis and project management. Simon always maintains a clear focus on achieving business and marketing objectives, leveraging his deep understanding of technology and how it can transform business.
Simon’s early career was spent as a technical web developer in Investment Banking and eCommerce, followed by a transition into business consulting involving engagements with government and early stage entrepreneurs. His broad experience provides a 360 view of digital business providing both business and technological perspectives.
Whilst at Blue Latitude, he has broadened his sector experience into pharmaceuticals and healthcare whilst employing his creative and analytic approach to problem solving and developing strategies that deliver sustainable business performance.