Post Pic

1,985 views

0 Comment

How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

Post Pic

2,719 views

0 Comment

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

As far as clinical trials have come adopting new technology, there are still areas where devices haven’t been able to make the research process faster or more efficient. Clinical trials still struggle to recruit participants in a speedy manner, and when patients are recruited, clinical investigators have difficulty collecting patient data. Technology giant Apple offered […]

Post Pic

3,462 views

0 Comment

Digital Transformation: Google Glass Helps Doctors and Patients

Digital Transformation: Google Glass Helps Doctors and Patients

Google Glass, hailed in 2012 as the next step in video streaming and virtual reality, appeared to fade just a few years later. Although gone from consumer shelves,  the Wall Street Journal reveals that Google re-positioned development for the business-to-business market, especially healthcare and manufacturing. These areas benefit from real-time video communication in a head-mounted and […]

Post Pic

4,302 views

0 Comment

Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearable technologies are grabbing headlines as consumer-oriented devices that measure vital signs such as heart rate and respiration. Initially targeting the fitness market, more sophisticated devices are finding an audience among those interested in tracking their health. But the digital transformation of health care is leading to these technologies finding a place in drug discovery and development. They will […]