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Comments Off on Digital Pharma West Preview: A World Class Product Launch in Six Months – An International Multichannel Marketing Case Study

Digital Pharma West Preview: A World Class Product Launch in Six Months – An International Multichannel Marketing Case Study

Digital Pharma West Preview: A World Class Product Launch in Six Months – An International Multichannel Marketing Case Study

This is the fourth in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with AJ Moore, Manager, Multichannel Marketing, at SANOFI AUSTRALIA. As always, AJ’s comments are his own and don’t necessarily […]

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Comments Off on Digital Pharma West Case Study Preview: FDA/Regulatory Perpective on Marketing in a Digital World

Digital Pharma West Case Study Preview: FDA/Regulatory Perpective on Marketing in a Digital World

Digital Pharma West Case Study Preview: FDA/Regulatory Perpective on Marketing in a Digital World

This is part of the series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors Glenn Byrd, Senior Director, Promotional Regulatory Affairs, MEDIMMUNE I spoke with Glenn Byrd, Senior Director, Promotional Regulatory Affairs, Medimmune, the global biologics R&D arm of AstraZeneca. […]

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What’s Next for Digital Marketing for Pharma?

What’s Next for Digital Marketing for Pharma?

This is the first in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors Suzanne Niedrich, Associate Director, Neurology eMarketing, LUNDBECK I spoke with Sue Niedrich, who leads the Digital Center of Excellence at Lundbeck U.S. in addition to […]

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FDA Should Use New FTC Digital Guidelines as Guardrails for Social Media

FDA Should Use New FTC Digital Guidelines as Guardrails for Social Media

Thank you to Zoe Dunn, Principal, HALE ADVISORS INC for this blog post.  how to get your girlfriend back The Pharmaceutical industry may just have the social media guardrails it has long been waiting for. While the Food & Drug Administration (FDA), which regulates the industry, hasn’t yet issued its promised social media guidance, it may […]

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Pinterest Becoming Top Choice for Social Media in The Pharmaceutical Industry

Pinterest Becoming Top Choice for Social Media in The Pharmaceutical Industry

Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry. While regulators have been dragging their feet in formally announcing what are considered to be “allowable marketing practices”, numerous pharma companies have found creating pin boards on the increasingly popular social media site to […]

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Comments Off on Smart Pill Technology Improves Patient Adherence

Smart Pill Technology Improves Patient Adherence

Smart Pill Technology Improves Patient Adherence

Do you often find yourself asking a loved one “did you remember to take your medicines today?” Maybe it even slipped your mind to take that daily medication prescribed by your own physician. Forgetfulness is usually the reason why we neglect to take necessary medications. More often than not, however, patients with chronic illnesses who […]

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Comments Off on New Product Likely To Improve Young Patient Adherence When Administering Asthma Medication

New Product Likely To Improve Young Patient Adherence When Administering Asthma Medication

New Product Likely To Improve Young Patient Adherence When Administering Asthma Medication

There is inescapable logic in gamifying medication adherence among children. Kids often rely on parents to take medications and to complete courses of treatment. Unfortunately, adults don't take their own medications with a very high level of success. An estimated 75 percent of adults are not successful in the area of patient adherence. Children relying […]

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Tips for Maximizing iPad Effectiveness for Product Promotion and Education

Tips for Maximizing iPad Effectiveness for Product Promotion and Education

With physicians being among the biggest adopters of the Apple iPad, it is no surprise that it has become a key part of a pharma sales rep’s toolkit. A 2012 Manhattan Research report confirmed that 65 percent of “ePharma” docs who met face-to-face with pharma salespeople used an iPad, representing an increase from 30 percent […]

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Comments Off on From Push to Pull in Healthcare Communications

From Push to Pull in Healthcare Communications

From Push to Pull in Healthcare Communications

Thank you to Morten Hjelmsoe, CEO of Agnitio, for contributing this post.  essay writing This is a turning point for pharmaceutical marketing. Right now, technology is being implemented that will shape how we relate to healthcare professionals in the years to come. So it’s important to be certain about the kind of future that we […]