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Pfizer and IBM Turn to IoT in Digital Transformation of Clinical Trials

Pfizer and IBM Turn to IoT in Digital Transformation of Clinical Trials

The so-called Internet of Things is making its mark on various aspects of medicine, bringing new ways to monitor and diagnose medical conditions. But much of the discussion about IoT in health care involves treating patients in a clinical setting. Two behemoths of industry, Pfizer and IBM, are now joining forces to bring IoT into […]

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Top 5 Questions to Ask When Hiring a Project Manager

Top 5 Questions to Ask When Hiring a Project Manager

Guest Blog by Jill Trees, Hall Advisors Youve taken on more clients, your workload has doubled, and your staff is already stretched too thin its time to hire a project manager. Youve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern […]

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Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketingand SEO inbound marketing can make or break your business. Success on search engines like Google has become imperative to modern business, and everyone is constantly trying to appeal to the algorithms that determine page rank and keyword relevancy. More and more businesses are turning to social media, blogs, external links, and strategic keywords, […]

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How Digital Can Liberate Pharma Sales

How Digital Can Liberate Pharma Sales

The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid. Now, thanks to technology, weve not only digitized the detailing materials but the physical meeting too with remote presentations now becoming increasingly commonplace. […]

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Multichannel CLM at Digital Pharma East in Philadelphia

Multichannel CLM at Digital Pharma East in Philadelphia

Agnitio, the leading closed-loop marketing (CLM) company for the life sciences industries, and an innovator in pull marketing will be demonstrating its advanced CLM products atDigital Pharma East in Philadelphia in October 2013. Set to launch its new, ground-breaking Rainmaker solution later this year, Agnitio software and services are already implemented in 50 countries and […]

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Localization in Emerging Markets is Among Top Pharmaceutical Industry Trends

Localization in Emerging Markets is Among Top Pharmaceutical Industry Trends

Its a road the pharmaceutical industry has been down before. Previously untapped markets glisten with the promise of sustainable growth, only to offer seemingly unsurmountable challenges. Until now, that is. It seems the story is not over with regards to focusing on emerging markets as a top pharmaceutical industry trend. Rather, the story is best […]

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Digital Pharma Discusses Pricing Strategies When Selling to ACOs

Digital Pharma Discusses Pricing Strategies When Selling to ACOs

With all that is going on in the healthcare realm today, it almost seems like an understatement to say that, things are a changing. However, understated or not, it is an honest assessment. Several of the elements behind the change are the Patient Protection and Affordable Care Act (PPACA), the new Centers for Medicare & […]

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Comments Off on Mobile Day Recap: Digital Pharma West

Mobile Day Recap: Digital Pharma West

Mobile Day Recap: Digital Pharma West

By Seth Painter, Contributing Writer, PharmaLeaders.com Mobile Day kicked off Digital Pharma West and was chaired by AstraZenecas Jenny Streets. Jenny set the stage with some interesting commentary on the perception of mobile amongst pharmas target audience: your app is competing with Amazon, competing with the best user experiences out there, the best engagement in […]

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Comments Off on Survey reveals what physicians want from digital pharma marketers

Survey reveals what physicians want from digital pharma marketers

Survey reveals what physicians want from digital pharma marketers

Physicians are more receptive to non-personal promotion (NPP) in general and email marketing in particular according to a survey recently conducted by MMS. (To get a free copy of the report and recommendations, entitled What Physicians Want, just stop by the MMS exhibit at Digital Pharma West). Key findings are as follows: 68% of physicians […]

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