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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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5 Ways Marketers Can Appeal to Modern Medical Practitioners

5 Ways Marketers Can Appeal to Modern Medical Practitioners

Medicine is an ever-changing field, so the people in charge of making buying decisions for any health institution may radically alter their preferences based on new needs and challenges. Besides constantly evolving marketing guidelines, regulations and laws, marketers must recognize that the current generation of physicians and hospital staff have new priorities and preferences. HealthLink […]

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FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

If your perusal of social media reveals a tweet or Facebook post about heart disease, it might be a message from the Food and Drug Administration. The FDA is betting that social media will be an effective way to deliver heart-healthy messages to minority groups, populations that are at high risk for developing cardiovascular conditions. […]

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Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]

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Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Baby boomers are the biggest consumers of health care at the moment, but they are no longer the largest demographic. Millennials have overtaken boomers as the largest living generation, which means that the healthcare industry needs to adjust its approach to patient outreach. Television ads are a great way to reach older patients but connecting […]

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Managing the Social Media Risks of Pharmaceutical Digital Marketing

Managing the Social Media Risks of Pharmaceutical Digital Marketing

In this day and age, a digital presence is a must for pharmaceutical companies who want to communicate the benefits of their new products. But digital marketing also introduces new levels of risk to the pharma industry. Just ask drug maker Duchesnay, which got in hot water with the Food and Drug Administration when celebrity Kim Kardashian […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companies’ best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant – showcasing the opportunity marketers have […]