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Managing the Social Media Risks of Pharmaceutical Digital Marketing

Managing the Social Media Risks of Pharmaceutical Digital Marketing

In this day and age, a digital presence is a must for pharmaceutical companies who want to communicate the benefits of their new products. But digital marketing also introduces new levels of risk to the pharma industry. Just ask drug maker Duchesnay, which got in hot water with the Food and Drug Administration when celebrity Kim Kardashian […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companies’ best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant – showcasing the opportunity marketers have […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by Zoe Dunn, Principal at Hale Advisors There are a lot of good POVs on the FDA’s recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]