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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Getting Social to Spread Disease Awareness

Getting Social to Spread Disease Awareness

Regardless of how one feels about social media accounts and the things people post, we cannot deny how influential social media has become. While there are many negative things that happen on social media, there are many great things that can happen because we have social media. Social media can bring people together; even people […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry. Teach and Educate There is so much misinformation out there online. You can educate your […]

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Disease Awareness and the Power of Social Media

Disease Awareness and the Power of Social Media

We are living in a world where social media constantly surrounds us. Social media can ultimately infuse our entire perception of what is real. Some people question why a status on Facebook is important. They question why it is so important for someone to upload photographs on Instagram or Snapchat. Why should anyone care about […]

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3 Ways to Use Digital Marketing to Attract a Social Media Following

3 Ways to Use Digital Marketing to Attract a Social Media Following

Social media is a great way to get the word out about medical issues. If done the right way, your postings can go viral and affect many people. Here are a few tips to help you out. Create a Contest Creating a contest is a sure way of getting viral exposure. You can raffle off […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

In marketing pharmaceuticals, choosing the person to pitch it can make all the difference in the campaign. Canadian drug maker Duchesnay is learning that lesson firsthand through trial and error. The company has overcome a very big error — running afoul of the Food and Drug Administration’s marketing rules — to find success by pitching […]

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3 Tips to a Successful Multichannel Social Media Marketing Campaign

3 Tips to a Successful Multichannel Social Media Marketing Campaign

One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, […]