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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

In marketing pharmaceuticals, choosing the person to pitch it can make all the difference in the campaign. Canadian drug maker Duchesnay is learning that lesson firsthand through trial and error. The company has overcome a very big error — running afoul of the Food and Drug Administration’s marketing rules — to find success by pitching […]

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3 Tips to a Successful Multichannel Social Media Marketing Campaign

3 Tips to a Successful Multichannel Social Media Marketing Campaign

One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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Building and Optimizing a Patient-Centric Brand Strategy

Building and Optimizing a Patient-Centric Brand Strategy

The one-size-fits-all “wonder drug” and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics and outcomes medicine based on patient-centered participation. Rapid advances of technology and exponential growth in Internet use drive much of this shift. The Inspire Inaugural Annual Survey of 13,000+ patients found that 55% of […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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5 Ways Marketers Can Appeal to Modern Medical Practitioners

5 Ways Marketers Can Appeal to Modern Medical Practitioners

Medicine is an ever-changing field, so the people in charge of making buying decisions for any health institution may radically alter their preferences based on new needs and challenges. Besides constantly evolving marketing guidelines, regulations and laws, marketers must recognize that the current generation of physicians and hospital staff have new priorities and preferences. HealthLink […]

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FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

If your perusal of social media reveals a tweet or Facebook post about heart disease, it might be a message from the Food and Drug Administration. The FDA is betting that social media will be an effective way to deliver heart-healthy messages to minority groups, populations that are at high risk for developing cardiovascular conditions. […]

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Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]