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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

Creating a modern website can be the difference between being in the green or being in the red. Here are two easy and practical tips that you can use to get an edge on your competition. Optimize Your Home Page The most important page on your website is arguably your home page. You should concentrate […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

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Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing and SEO inbound marketing can make or break your business. Success on search engines like Google has become imperative to modern business, and everyone is constantly trying to appeal to the algorithms that determine page rank and keyword relevancy. More and more businesses are turning to social media, blogs, external links, and strategic keywords, […]