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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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FDA Aims for Better Patient Engagement With New Advisory Committee

FDA Aims for Better Patient Engagement With New Advisory Committee

Testing and approving new drugs and medical devices calls for companies to meet set benchmarks established by the regulatory body’s process, but this process can lack a human element. The Food and Drug Administration is trying to overcome that shortcoming with a new committee that will try to understand what patients need and want, and […]

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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]

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Building and Optimizing a Patient-Centric Brand Strategy

Building and Optimizing a Patient-Centric Brand Strategy

The one-size-fits-all “wonder drug” and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics and outcomes medicine based on patient-centered participation. Rapid advances of technology and exponential growth in Internet use drive much of this shift. The Inspire Inaugural Annual Survey of 13,000+ patients found that 55% of […]

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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]

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How Patient Insights Can Shape Medical Practice and Communication

How Patient Insights Can Shape Medical Practice and Communication

“Based on recommendations my doctor makes, I research and then discuss concerns and options. Together we develop a treatment plan.” Those are the words of a 63-year-old woman who after ten months of treatment for her Stage IV Non-Small Cell Lung Cancer successfully obtained disease remission. In an Inspire survey, she describes a scenario of […]

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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]