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Beyond The Pill: Improving The Consumer Experience

Beyond The Pill: Improving The Consumer Experience

Pharmaceutical companies have always been judged on how effective their drugs are when it comes to treating the intended patient conditions. However, the consumer healthcare experience will continue to have a major role as well. The healthcare industry is currently experiencing a change from the volume-based method to a value-based method, but in some ways, […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

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Patient Satisfaction: The Expectations Continue To Grow

Patient Satisfaction: The Expectations Continue To Grow

A doctor’s attitude and approach toward a patient are some of the key things that will be the difference in the patient making another appointment or searching for a new doctor. However, healthcare providers and hospitals have additional reasons to pay close attention to the type of care and experiences they provide their patients. One […]

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Targeting the Person and Not the Pill

Targeting the Person and Not the Pill

With so many changes affecting healthcare, pharmaceutical companies are taking action to adjust their strategies to increase and improve patient outcomes, while diversifying their revenue. Rather than merely treating a disease, pinpointing and preventing the disease is becoming the standard practice. Driven by the idea that a decrease in serious health conditions is directly correlated […]

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How Patient Adherence Can Grow Your Pharmacy

How Patient Adherence Can Grow Your Pharmacy

Without people in poor health, a pharmacy would not be a profitable business. While a lot of sales are made on pharmaceuticals for acute illnesses, there is a lot of revenue to be had in drugs for chronic conditions. The key to driving these sales is making sure that your patients are being compliant by […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Beyond the Pill: A Shift to Preventative Care Strategies

Beyond the Pill: A Shift to Preventative Care Strategies

Technology continues to significantly change how companies interact and engage with their different consumers, and the healthcare industry is not an exception to the changes. Life science companies continue to find themselves under a significant amount of pressure, especially due to the rising cost of healthcare. The cost of providing healthcare increases when there needs […]

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Digital Transformation: The Key to Patient Empowerment

Digital Transformation: The Key to Patient Empowerment

There is no denying that our world is becoming more and more connected through the use of online digital media. It’s absolutely everywhere! And it’s changing the way we communicate. The interactive nature of this technology is also changing the way we do business, and the world of healthcare is no different. In recent years, […]

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3 Ways You Can Improve Customer Centricity

3 Ways You Can Improve Customer Centricity

Providing your customers with a positive experience in all parts of the product or service purchase cycle is very important. Those businesses that focus on customer centricity will have a better reputation with consumers and have a much better chance of earning repeat business. While providing a great experience to all customers can be a […]