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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

When it comes to digital marketing, is it really a big surprise to know that the healthcare industry is a little behind other industries? Since there are so many regulations that have to be followed, healthcare providers and healthcare facilities have to be really careful about how they market and advertise. The healthcare industry is […]

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Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

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Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Baby boomers are the biggest consumers of health care at the moment, but they are no longer the largest demographic. Millennials have overtaken boomers as the largest living generation, which means that the healthcare industry needs to adjust its approach to patient outreach. Television ads are a great way to reach older patients but connecting […]

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Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Life science marketers find themselves in a challenging position. Not only do they need to provide effective multi-channel marketing campaigns but, as the industry moves towards a more customer-centric approach, they must also create personalized and targeted messages to healthcare providers and patients. This strategy also needs to work hand-in-hand with messaging coming directly from sales-reps, not just corporate […]

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SeamlessMD Tablet App Aims to Improve Patient Engagement/Adherence After Surgery

SeamlessMD Tablet App Aims to Improve Patient Engagement/Adherence After Surgery

One of the challenges of surgical recovery is that patients compliance. Post surgical instructions can be confusing, or they can be forgotten altogether. Even if a patient remembers a doctor’s instructions at first, the patient might forget them in a matter of weeks, or even days. But a new research project aims to test whether […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]