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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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Empower Your Patients And Watch Things Change

Empower Your Patients And Watch Things Change

Many patients believe that they should be more involvement in the care of their health. A feeling patients have been having for a long time, unfortunately. Patients want to feel more involved in the major decisions that are made regarding their care. They also want to feel like they are being heard when things are […]

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Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

CATEGORY: Healthcare
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Microreact Aids in Disease Awareness

Microreact Aids in Disease Awareness

Our traditional means of sharing information about epidemics is about to change with the release of Microreact, an open data, cloud-based system developed by the Wellcome Trust Sanger Institute and the Imperial College London, in further collaboration with the Microbiology Society. Unlike the limited access to current disease tracking databases, which are administered by governments […]

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PhRMA to apply big bucks to new theme in 2017 marketing campaign

PhRMA to apply big bucks to new theme in 2017 marketing campaign

Article written by Beth Snyder Bulik. Originally published on FiercePharma.com Pharma industry group PhRMA is gearing up for a new marketing campaign to replace its current “From Hope to Cures” push, with a new theme and tagline set to debut this month. The multiyear campaign promises spending in the “tens of millions” each year to […]

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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Keep Your Patients Engaged And Help Improve Their Lives

Keep Your Patients Engaged And Help Improve Their Lives

A new year is almost upon us and with brings new opportunities to help your patients become more involved when it comes to their health. Why is it so important to keep your patients involved and engaged in their healthcare? When your patients are engaged, they will be more likely to take the initiative to […]

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Can You Improve Customer Centricity with Conversational Systems?

Can You Improve Customer Centricity with Conversational Systems?

As 2016 comes to a close, it’s time to evaluate some of the likely IT trends for the coming year, including how they’ll affect healthcare. Marketing research firms such as Gartner have offered predictions for technologies that will continue attracting large amounts of investment and spending. Conversational systems are one kind of IT development to […]