Thank you to Zoe Dunn, Principal, HALE ADVISORS INC for this blog post.  The Pharmaceutical industry may just have the social media guardrails it has long been waiting for. While the Food & Drug Administration (FDA), which regulates the industry, hasn’t yet issued its promised social media guidance, it may just defer to the newly-released Federal [...]

Thanks to widespread use of mobile technology, health care providers can access patient information on the go. While increasing use of mobile devices in healthcare can lead to greater efficiency, it also has the potential to create security headaches for providers who must remain compliant with HIPAA regulations. Utilizing mobile devices for storing health information [...]

Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry. While regulators have been dragging their feet in formally announcing what are considered to be “allowable marketing practices”, numerous pharma companies have found creating pin boards on the increasingly popular social media site to [...]

Do you often find yourself asking a loved one “did you remember to take your medicines today?” Maybe it even slipped your mind to take that daily medication prescribed by your own physician. Forgetfulness is usually the reason why we neglect to take necessary medications. More often than not, however, patients with chronic illnesses who [...]

There is inescapable logic in gamifying medication adherence among children. Kids often rely on parents to take medications and to complete courses of treatment. Unfortunately, adults don’t take their own medications with a very high level of success. An estimated 75 percent of adults are not successful in the area of patient adherence. Children relying [...]

As social media in the pharmaceutical and healthcare industry becomes more widespread, a growing trend is ePatient communication. The internet has become the go-to source of information for many people; that holds true as they research diagnoses, check up on current research, and connect with others for support. Citizen bloggers, with a particular diagnosis, educate [...]

Thank you to Morten Hjelmsoe, CEO of Agnitio, for contributing this post.  This is a turning point for pharmaceutical marketing. Right now, technology is being implemented that will shape how we relate to healthcare professionals in the years to come. So it’s important to be certain about the kind of future that we want to [...]

Thank you to Noël Ashekian, Marketing Communications Manager at Viscira for contributing this post. Dynamic interactive and new-media solutions are a way for pharmaceutical companies to get physicians’ attention and to have their product messages stand out in an increasingly crowded space. There are many different types of solutions, including interactive sales aids which provide a [...]

The consequences of poor planning and procrastination in the approval process have plagued the progress of new initiatives in the pharmaceutical industry for years. While gaining approval from Med/Legal/Regulatory (MLR) teams is meant to ensure stable, ethical, and lucrative production, the deployment of these new initiatives often fall behind and cost the company time and [...]