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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

There has been a significant increase in the number of people seeking medical attention and there are different ways your organization can make sure they do their part in delivering high-quality patient satisfaction. One of the best things you can do is to introduce ePatient communities. Your patients need a community they can turn to […]

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Go Beyond the Pill by Partnering with Dynamic Startups

Go Beyond the Pill by Partnering with Dynamic Startups

Medical Marketing and Media recently posted an article on the possible connections that could form between pharmaceutical companies and various healthcare-related startups. If the pharmaceutical industry is looking to expand their reach and offer a more diverse set of products and services, working with new dynamic startups is a potentially powerful strategy. Patients would benefit […]

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Help Your Patients Help Themselves

Help Your Patients Help Themselves

When we think about the healthcare industry, we typically think about doctors providing care to patients. However, lately, the stakeholders in the healthcare industry have found out how important it is for patients to be informed about how they can take care of themselves. Patients who are more educated about their health, treatment, and care […]

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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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Empower Your Patients And Watch Things Change

Empower Your Patients And Watch Things Change

Many patients believe that they should be more involvement in the care of their health. A feeling patients have been having for a long time, unfortunately. Patients want to feel more involved in the major decisions that are made regarding their care. They also want to feel like they are being heard when things are […]

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Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

CATEGORY: Healthcare
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Microreact Aids in Disease Awareness

Microreact Aids in Disease Awareness

Our traditional means of sharing information about epidemics is about to change with the release of Microreact, an open data, cloud-based system developed by the Wellcome Trust Sanger Institute and the Imperial College London, in further collaboration with the Microbiology Society. Unlike the limited access to current disease tracking databases, which are administered by governments […]