Do you often find yourself asking a loved one “did you remember to take your medicines today?” Maybe it even slipped your mind to take that daily medication prescribed by your own physician. Forgetfulness is usually the reason why we neglect to take necessary medications. More often than not, however, patients with chronic illnesses who [...]

There is inescapable logic in gamifying medication adherence among children. Kids often rely on parents to take medications and to complete courses of treatment. Unfortunately, adults don’t take their own medications with a very high level of success. An estimated 75 percent of adults are not successful in the area of patient adherence. Children relying [...]

Google released a study this week – “The New Multi-Screen World: Understanding Cross Platform Consumer Behavior” and the key insight is that 90% of people move between devices to accomplish a goal. So what? Sure, it’s not that shocking to learn that in the age of 5 (or more) personal devices we migrate from phone [...]

An innovative program that uses widely accessible text-message and Internet services is saving lives by bringing much-needed medical supplies to remote areas–and it has wider applications elsewhere. The SMS for Life private-public partnership has addressed the critical issue of keeping malaria medications in stock for medical providers in Tanzania and sub-Saharan Africa. It began with [...]

It is inevitable. The time is now. It can be felt all over the Internet and even beyond its reach. The potential power of the B2B social networks has had a large impact on major industries and Pharma is no exception. As a matter of fact the medical community, like always, is one of the [...]

We need a new math for health care. The old math isn’t working. It’s becoming increasingly clear that the future of health care is now arithmetically impossible. You know, the future where the trend bends, the people get everything they want without paying more, the doctors are whole and happy, the hospitals flourish because there [...]

New Channels and Opportunities Available Federal funding for physician utilization requirements and emerging healthcare technology will continue to change the way pharmaceutical marketers reach physicians. The federal government continues to use their leverage to drive the adoption of technology in healthcare. The development of Health IT is in the best interests of all parties involved—physicians, [...]

Healthcare reform is the new reality. All stakeholders are reading the fine print, and the tea leaves, and trying to identify what it all means. There are two big themes in the new law: First, more people will be covered but at lower reimbursement; second, there are seeds of change to shift the game from [...]