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The UK’s Healthcare Startup Roadblock

The UK’s Healthcare Startup Roadblock

Entrenched government regulation and a lack of venture capital have created high barriers for healthcare startups in the UK. Conversely, health-related startups in the US continue to prosper. Digital health funding in the US exceeded $4 billion in 2014 and has tripled since 2011 according to Rock Health, while Bloomberg News reports that, for Europe, “the total is likely […]

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The Importance of Patient Engagement In the Wake of the Affordable Care Act

The Importance of Patient Engagement In the Wake of the Affordable Care Act

Ever since the Affordable Care Act was implemented, millions of people now have health insurance. Many of the people with insurance now have never had a regular healthcare provider. Now, these patients are looking for a physician or healthcare provider who can meet all of their needs. Since there are so many new patients looking […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]

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Will there always be a need for a “Center of Excellence”?

Will there always be a need for a “Center of Excellence”?

By Beth Bengtson Centers of Excellence are known by many names: Digital Centers of Excellence, Multi-Channel Marketing, Innovation Centers. Regardless of what they’re called, their goal is always the same: to ensure the organization is embracing the latest innovations in technology and communications. I’ve spent more than 15 years working in the healthcare and pharmaceutical […]

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Pharmaceutical Industry Trends for Better Health

Pharmaceutical Industry Trends for Better Health

The pharmaceutical industry is one of the major enablers of the progress of humans. This has led to the increase in life span and the improvement of the productivity as well as the quality of life of humans. There are pharmaceutical industry trends that have been reshaping the market and these have mainly seen pharmaceutical […]

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Localization in Emerging Markets is Among Top Pharmaceutical Industry Trends

Localization in Emerging Markets is Among Top Pharmaceutical Industry Trends

It’s a road the pharmaceutical industry has been down before. Previously untapped markets glisten with the promise of sustainable growth, only to offer seemingly unsurmountable challenges. Until now, that is. It seems the story is not over with regards to focusing on emerging markets as a top pharmaceutical industry trend. Rather, the story is best […]

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Digital Pharma Discusses Pricing Strategies When Selling to ACOs

Digital Pharma Discusses Pricing Strategies When Selling to ACOs

With all that is going on in the healthcare realm today, it almost seems like an understatement to say that, “things are a changing.” However, understated or not, it is an honest assessment. Several of the elements behind the change are the Patient Protection and Affordable Care Act (PPACA), the new Centers for Medicare & […]

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REFLECTIONS FROM DIGITAL PHARMA WEST

REFLECTIONS FROM DIGITAL PHARMA WEST

Thank you to Zoe Dunn from Hale Advisors for providing this post Zoe & John What a great conference – some of the most consistently thoughtful content I have seen in one place in a long time. There was so much great content that it made for very long days (I believe our brains shut […]