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5 Ways Marketers Can Appeal to Modern Medical Practitioners

5 Ways Marketers Can Appeal to Modern Medical Practitioners

Medicine is an ever-changing field, so the people in charge of making buying decisions for any health institution may radically alter their preferences based on new needs and challenges. Besides constantly evolving marketing guidelines, regulations and laws, marketers must recognize that the current generation of physicians and hospital staff have new priorities and preferences. HealthLink […]

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Patient Engagement: Improving The Overall Quality Of Life

Patient Engagement: Improving The Overall Quality Of Life

People have certain demands and expectations when it comes to health care, and they expect those demands and expectations to be met. The demands are evolving, but unfortunately for some, it can result in setbacks when it comes to finding the resources and tools that are needed because of the way the practice is managed. […]

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HCPs and Digital Content

HCPs and Digital Content

An HCP is always on the go. Their time is spent between their offices, exam rooms, and in surgery. So this means there is not much time for doing any online activities, regardless of the type of activity it is. However, an HCP is still looking for effective ways to gain information about medicine and […]

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The Pharmaceutical Balancing Act: Global Reach, Compliance and Time-to-Market

The Pharmaceutical Balancing Act: Global Reach, Compliance and Time-to-Market

Pharmaceutical brands are under unique pressures when it comes to promoting their products and services. In order to get new products and services to healthcare providers they need to be able to share information with verified healthcare providers, as quickly as possible. The typical challenge is the various regulatory and compliance mandates dictated by the […]

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Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]

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Digital Transformation: Google Glass Helps Doctors and Patients

Digital Transformation: Google Glass Helps Doctors and Patients

Google Glass, hailed in 2012 as the next step in video streaming and virtual reality, appeared to fade just a few years later. Although gone from consumer shelves,  the Wall Street Journal reveals that Google re-positioned development for the business-to-business market, especially healthcare and manufacturing. These areas benefit from real-time video communication in a head-mounted and […]

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Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. That’s not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]

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Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Are Triggered Emails Part Of Your Multi-Channel Marketing Toolkit?

Life science marketers find themselves in a challenging position. Not only do they need to provide effective multi-channel marketing campaigns but, as the industry moves towards a more customer-centric approach, they must also create personalized and targeted messages to healthcare providers and patients. This strategy also needs to work hand-in-hand with messaging coming directly from sales-reps, not just corporate […]

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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]