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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Promoting Medical and Health Education Globally Through Digital Transformation

Promoting Medical and Health Education Globally Through Digital Transformation

One of the major benefits of the healthcare industry’s digital transformation is the ability to share information with people no matter where they are located. A recent article from Fast Company highlights this critical development in medical services. The article discusses how doctors in Third World countries can communicate with other doctors around the world […]

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The Growing Demand for Halal Pharma

The Growing Demand for Halal Pharma

The global halal food market will be worth $1.6TN by 2018, according to a report commissioned by the Dubai Chamber of Commerce. In 2013, the global halal market was estimated at $700B. Medicines comprised almost 25% of that, with the rest in food & cosmetics. The pharma market is currently developing a niche for halal […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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The State of Pharma in Brazil

The State of Pharma in Brazil

When evaluating international developments in pharma, Brazil is one market you can’t afford to overlook. Currently, it ranks sixth among pharma sales markets around the world and is expected to reach fourth place in a couple of years. Drug Sales Prescription drug sales are still going strong in Brazil, remaining an important part of the […]