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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]

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One Medical Group Talks Google Helpouts for Patient Video Conferencing

One Medical Group Talks Google Helpouts for Patient Video Conferencing

Guest blog post by Alex Panagiotopoulos, Hale Advisors If you’re one of those healthcare companies that needs to innovate on a tight budget (i.e., all of them), I always say “curate before you create.” One area that is ripe for opportunity: patient video conferencing. Building a HIPAA-compliant, user-friendly solution that works with the dozens of […]