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Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. That’s not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]