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Are Online Social Networks the New Corporate Currency?

Are Online Social Networks the New Corporate Currency?

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous […]

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Expectations for the New Age Digital Pharmaceutical Experience

Expectations for the New Age Digital Pharmaceutical Experience

With an incredible wealth of health care knowledge at the hands of the average consumer, the symbolic “big data set” in pharma is more complex than ever. Individual health care searches from consumers have created a treasure trove of information, and the company that is able to extract this data and personalize it based on […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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Microreact Aids in Disease Awareness

Microreact Aids in Disease Awareness

Our traditional means of sharing information about epidemics is about to change with the release of Microreact, an open data, cloud-based system developed by the Wellcome Trust Sanger Institute and the Imperial College London, in further collaboration with the Microbiology Society. Unlike the limited access to current disease tracking databases, which are administered by governments […]

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A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

In marketing pharmaceuticals, choosing the person to pitch it can make all the difference in the campaign. Canadian drug maker Duchesnay is learning that lesson firsthand through trial and error. The company has overcome a very big error — running afoul of the Food and Drug Administration’s marketing rules — to find success by pitching […]

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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

As far as clinical trials have come adopting new technology, there are still areas where devices haven’t been able to make the research process faster or more efficient. Clinical trials still struggle to recruit participants in a speedy manner, and when patients are recruited, clinical investigators have difficulty collecting patient data. Technology giant Apple offered […]