Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry. While regulators have been dragging their feet in formally announcing what are considered to be “allowable marketing practices”, numerous pharma companies have found creating pin boards on the increasingly popular social media site to [...]

Special thanks to Nancy Meyer at Hale Advisors, Inc. for sharing this blog entry.   What can pharma learn from FarmVille? That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms. It’s called gamification, applying game thinking and game mechanics [...]

TRACK A: Leveraging Social Networks in Pharma Marketing Alliance Health’s Stead Burwell presented an interesting look at patient communities.  With over 50 social networks and 1.5 million registered social members, Alliance Health is able to mine the data generated from the conversations these sites generate. This anonymous data is, of course, extremely useful in understanding [...]

Why should healthcare care about visual social media?  I know many people reading this will be saying, “We don’t even participate in ‘regular’ social media (i.e. Facebook, Twitter, YouTube) and now you want us to look at visual?!?  Oy Vey!”  We hear you loud and clear, but in light of the fact that Instagram just [...]

Google released a study this week – “The New Multi-Screen World: Understanding Cross Platform Consumer Behavior” and the key insight is that 90% of people move between devices to accomplish a goal. So what? Sure, it’s not that shocking to learn that in the age of 5 (or more) personal devices we migrate from phone [...]

Scott K. Dessain, M.D., Ph.D. At the EXL Pharma 5th Annual Digital Pharma East conference in Philadelphia on October 19, 2011, I was impressed by the approaches being taken to authentically engage the pharmaceutical customer. Something was missing, though, from many of these efforts: learning from the patients. There is an important synergy between the [...]

At Everyday Health, we have an ongoing commitment to provide marketers with resources for improving patients’ health outcomes and to study the value and effectiveness of our marketing solutions. To this end, we provide an inside look into the real conversion power of Patient Education Centers (or pharma microsites) versus product sites. This first-of-its-kind study [...]

Patient Workshop By Adam Pick For his work as a patient advocate and a high technology consultant, Adam Pick has been featured on CNN, Medical News Today, Health Readings, BusinessWeek and The Wall Street Journal. On November 3, 2005, Pick was diagnosed with severe heart valve disease. During his recovery from heart surgery, Pick experienced [...]

Since its inception, the Digital Pharma series has kept its finger on the pulse of digital innovation. Having held well-received events on both coasts and in Europe, we felt that the next step was to move the event to the virtual sphere. With this in mind, ExL proudly announces Digital Pharma Virtual – the first [...]