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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

When it comes to digital marketing, is it really a big surprise to know that the healthcare industry is a little behind other industries? Since there are so many regulations that have to be followed, healthcare providers and healthcare facilities have to be really careful about how they market and advertise. The healthcare industry is […]

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Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

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FDA Aims for Better Patient Engagement With New Advisory Committee

FDA Aims for Better Patient Engagement With New Advisory Committee

Testing and approving new drugs and medical devices calls for companies to meet set benchmarks established by the regulatory body’s process, but this process can lack a human element. The Food and Drug Administration is trying to overcome that shortcoming with a new committee that will try to understand what patients need and want, and […]

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Building and Optimizing a Patient-Centric Brand Strategy

Building and Optimizing a Patient-Centric Brand Strategy

The one-size-fits-all “wonder drug” and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics and outcomes medicine based on patient-centered participation. Rapid advances of technology and exponential growth in Internet use drive much of this shift. The Inspire Inaugural Annual Survey of 13,000+ patients found that 55% of […]

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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]