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Big Data Trends: Predictive Analytics

Big Data Trends: Predictive Analytics

Big data is constantly evolving with the growing needs of the pharmaceutical industry, and it can often be difficult to keep with the newest develops in that realm. With pharmaceutical marketing becoming increasingly competitive, having data infrastructure is a critical investment that yields returns — especially developing one with a growing capacity for predictive analytics. […]

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Beyond The Pill: What’s In Your Strategy?

Beyond The Pill: What’s In Your Strategy?

Do you remember the days when pharma could develop pills and commercialize them and do nothing more? Well, those days are beginning to disappear. Patient engagement and a more refreshed focus on the overall outcome have become the next major models. As a result, the industry needs to rethink the way it is currently operating […]

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How CRM Technology Can Benefit Your Digital Marketing

How CRM Technology Can Benefit Your Digital Marketing

Customer relationship management (CRM) technology helps pharma (and other types of) businesses manage their relationships with existing customers and with sales leads. The most obvious beneficiaries of this technology are customer service representatives and sales professionals. However, limiting its use to these two groups hugely underutilizes this technology because marketing stands to benefit as well. […]

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Finding A Social Media Balance

Finding A Social Media Balance

We are living in the age of mobile devices and internet, and this means remaining in constant contact with someone is now considered part of the norm. With a mobile device in almost every household and back pocket, customers are constantly expecting to receive an immediate answer with the click or push of a button. […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Beyond the Pill: A Shift to Preventative Care Strategies

Beyond the Pill: A Shift to Preventative Care Strategies

Technology continues to significantly change how companies interact and engage with their different consumers, and the healthcare industry is not an exception to the changes. Life science companies continue to find themselves under a significant amount of pressure, especially due to the rising cost of healthcare. The cost of providing healthcare increases when there needs […]

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Multichannel Marketing for Beginners

Multichannel Marketing for Beginners

Though you may not know what multichannel marketing is, you are probably doing it. Basically, it is marketing that is done through different channels in order to reach as many people as possible. Many businesses combine traditional advertising with social media marketing while others may use social media and e-mail marketing. Just because you are […]

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3 CRM Myths Holding Your Pharma Business Back

3 CRM Myths Holding Your Pharma Business Back

As a growth stage firm or an established corporate enterprise in the pharmaceuticals sector, you probably rely upon an existing CRM system for your sales activity. Yet, too many firms of your caliber are falling for misconceptions around CRM that are hurting your performance and costing you more than needed. Here are three myths that […]

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Why Your Business Needs Multichannel Marketing

Why Your Business Needs Multichannel Marketing

Multichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising through television and the radio. You can even combine direct mailings with social media and e-mail marketing. Here are some reasons why your business needs multichannel […]