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Creating Your Beyond the Pill Strategy

Creating Your Beyond the Pill Strategy

To truly embrace the variety of digital technologies available, companies will need to change their way of thinking if they want to create beyond the pill strategies and solutions that will result in a high-quality value. There has been a significant amount of chatter about beyond the pill solutions and strategies for several years. With […]

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Creating Positive Experiences For Your Patients

Creating Positive Experiences For Your Patients

When patients have positive experiences when dealing with health issues, it has a positive impact in improving the health and medical outcomes of those patients. When patients have a positive experience before, during, and after their medical visit, they will be more motivated to stay on top of their treatment and medication plans because they […]

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Big Data: A Powerful Pharma Marketing Tool

Big Data: A Powerful Pharma Marketing Tool

The world around us is full of information. Worn areas of carpeting indicate household traffic flow patterns. The fungi infested trunk of a leaning backyard tree indicates an impending fall during the next wind storm. The digital world too, is filled with information, or big data, that’s increasing each year at an accelerating rate. Within […]

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4 Tips for Making the Customer the Center of Your Business

4 Tips for Making the Customer the Center of Your Business

If you want your business to succeed, you need to make your customer the hero of the story. Too many businesses fall into the trap of focusing exclusively on their products and forgetting about their customers. Here are a few ways to make your customers the center of your business. Know Who They Are The […]

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Getting Social to Spread Disease Awareness

Getting Social to Spread Disease Awareness

Regardless of how one feels about social media accounts and the things people post, we cannot deny how influential social media has become. While there are many negative things that happen on social media, there are many great things that can happen because we have social media. Social media can bring people together; even people […]

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What Is Your Beyond The Pill Strategy?

What Is Your Beyond The Pill Strategy?

The pharmaceutical industry finds itself facing numerous challenges each year. These challenges usually result in new research and evaluations of the strategies that are taken within a company. One of the most talked about discussions is the beyond the pill concept. What is the beyond the pill concept? Offering all services that will address any […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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Patient Empowerment And Awareness: Give Patients What They Want

Patient Empowerment And Awareness: Give Patients What They Want

Hospital organizations and managed care facilities are constantly taking on the task of managing patient populations. It is highly important for medical facilities to do everything they can to improve patient empowerment, patient engagement, and patient awareness beyond the medical setting. The majority of healthcare companies have various services that are geared towards post-treatment services. […]