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Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

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FDA Aims for Better Patient Engagement With New Advisory Committee

FDA Aims for Better Patient Engagement With New Advisory Committee

Testing and approving new drugs and medical devices calls for companies to meet set benchmarks established by the regulatory body’s process, but this process can lack a human element. The Food and Drug Administration is trying to overcome that shortcoming with a new committee that will try to understand what patients need and want, and […]

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Building and Optimizing a Patient-Centric Brand Strategy

Building and Optimizing a Patient-Centric Brand Strategy

The one-size-fits-all “wonder drug” and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics and outcomes medicine based on patient-centered participation. Rapid advances of technology and exponential growth in Internet use drive much of this shift. The Inspire Inaugural Annual Survey of 13,000+ patients found that 55% of […]

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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]

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How Patient Insights Can Shape Medical Practice and Communication

How Patient Insights Can Shape Medical Practice and Communication

“Based on recommendations my doctor makes, I research and then discuss concerns and options. Together we develop a treatment plan.” Those are the words of a 63-year-old woman who after ten months of treatment for her Stage IV Non-Small Cell Lung Cancer successfully obtained disease remission. In an Inspire survey, she describes a scenario of […]

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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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How OpenNotes Paves the Way for New Channels of Patient Engagement

How OpenNotes Paves the Way for New Channels of Patient Engagement

For years, standard medical practice held that a doctor’s notes were for doctor’s eyes only. That practice was borne partly out of practicality. While it’s true that a patient’s health record belongs to the patient, it wasn’t practical or convenient for a patient to come down to the physician’s office, have staff pull the file, […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]