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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

There has been a significant increase in the number of people seeking medical attention and there are different ways your organization can make sure they do their part in delivering high-quality patient satisfaction. One of the best things you can do is to introduce ePatient communities. Your patients need a community they can turn to […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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Help Your Patients Help Themselves

Help Your Patients Help Themselves

When we think about the healthcare industry, we typically think about doctors providing care to patients. However, lately, the stakeholders in the healthcare industry have found out how important it is for patients to be informed about how they can take care of themselves. Patients who are more educated about their health, treatment, and care […]

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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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Empower Your Patients And Watch Things Change

Empower Your Patients And Watch Things Change

Many patients believe that they should be more involvement in the care of their health. A feeling patients have been having for a long time, unfortunately. Patients want to feel more involved in the major decisions that are made regarding their care. They also want to feel like they are being heard when things are […]

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How a Patient Engagement Strategy Can Affect Your Business

How a Patient Engagement Strategy Can Affect Your Business

A solid patient engagement strategy will give you great results for the long term, One of the obvious benefits of having a patient engagement strategy is financial but it can also improve patient outcomes. When patients are engaged in their health and they actually care about what happens to them, they will be more likely […]

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How Email Marketing Can Bring You Repeat Customers

How Email Marketing Can Bring You Repeat Customers

Email marketing is a great way to keep in touch with people and convert them into your customers. Some organizations focus on trying to convert their website visitors into customers, but obviously the conversion rate isn’t going to be very high. It’s hard to get someone to become a paying customer, if they barely know […]