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Activating Patient Engagement with a Customer-Centric Strategy

Activating Patient Engagement with a Customer-Centric Strategy

Do you remember the time when healthcare organizations were completely responsible for making all the decisions about how their patients are cared for and treated? We are no longer living in those days. Today, there have been many advances in health care and an increased emphasis on involving customers and satisfying their needs. As a […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

There has been a significant increase in the number of people seeking medical attention and there are different ways your organization can make sure they do their part in delivering high-quality patient satisfaction. One of the best things you can do is to introduce ePatient communities. Your patients need a community they can turn to […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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Help Your Patients Help Themselves

Help Your Patients Help Themselves

When we think about the healthcare industry, we typically think about doctors providing care to patients. However, lately, the stakeholders in the healthcare industry have found out how important it is for patients to be informed about how they can take care of themselves. Patients who are more educated about their health, treatment, and care […]

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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]