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How Digital Can Liberate Pharma Sales

How Digital Can Liberate Pharma Sales

The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid. Now, thanks to technology, we’ve not only digitized the detailing materials but the physical meeting too – with remote presentations now becoming increasingly commonplace. […]

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Contemporary Pricing Strategies When Selling to ACOs

Contemporary Pricing Strategies When Selling to ACOs

Long gone are the days when pricing strategies when selling to ACOs were incentive-based. The fee-for-service strategy provided care givers the zeal to perform as the more they served the more they were paid. Today, there are exponential changes which have been marked by the introduction of Obama care (Patient Protection and Affordable Care Act […]

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Agnitio’s Digital Academy Series: Digital Sales

Agnitio’s Digital Academy Series: Digital Sales

We invite you to download the latest article from Agnitio’s “Digital Academy” that explores Digital Sales. There’s a lot of focus on digital marketing & sales these days. And, as with any new discipline, there’s a fair amount of confusion about what it is and what it isn’t. This article explains the fundamentals of digital sales […]

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Multichannel CLM at Digital Pharma East in Philadelphia

Multichannel CLM at Digital Pharma East in Philadelphia

Agnitio, the leading closed-loop marketing (CLM) company for the life sciences industries, and an innovator in pull marketing will be demonstrating its advanced CLM products at Digital Pharma East in Philadelphia in October 2013. Set to launch its new, ground-breaking Rainmaker solution later this year, Agnitio software and services are already implemented in 50 countries and […]

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Comments Off on Mobile Day Recap: Digital Pharma West

Mobile Day Recap: Digital Pharma West

Mobile Day Recap: Digital Pharma West

By Seth Painter, Contributing Writer, PharmaLeaders.com Mobile Day kicked off Digital Pharma West and was chaired by AstraZeneca’s Jenny Streets. Jenny set the stage with some interesting commentary on the perception of mobile amongst pharma’s target audience:  your app is competing with Amazon, competing with the best user experiences out there, the best engagement in […]

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Pixels and Pills Shares Digital Pharma East Thrills

Pixels and Pills Shares Digital Pharma East Thrills

Special thanks to Michael Spitz (@SpitzStrategy) at Pixel and Pills for sharing his experiences onsite at the 6th Digital Pharma East.  how to get my ex back On behalf of the entire Pixels and Pills blog crew, we were thrilled to attend and honored to help capture some of the wonderful thinking and compelling innovation […]

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DMD & Boehringer Ingelheim Provide Bold New Workshops at Digital Pharma East

DMD & Boehringer Ingelheim Provide Bold New Workshops at Digital Pharma East

Exl’s 6th Annual Digital Pharma East conference kicked-off with an interactive workshop focused on building a “power team” to coordinate your company’s digital marketing efforts. Facilitated by Boehringer-Ingleheim’s Margaret-Sarah Alexander and Melissa Bojorquez, these veteran marketers employed a football analogy to draw easy correlation to the roles and responsibilities of your digital brand team. Complete […]

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Comments Off on Track Report from Digital Pharma East – Hear From an Insider!

Track Report from Digital Pharma East – Hear From an Insider!

Track Report from Digital Pharma East – Hear From an Insider!

TRACK A: Leveraging Social Networks in Pharma Marketing Alliance Health’s Stead Burwell presented an interesting look at patient communities.  With over 50 social networks and 1.5 million registered social members, Alliance Health is able to mine the data generated from the conversations these sites generate. This anonymous data is, of course, extremely useful in understanding […]

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Insights Into the Multi-Screen World (for Pharma)

Insights Into the Multi-Screen World (for Pharma)

Google released a study this week – “The New Multi-Screen World: Understanding Cross Platform Consumer Behavior” and the key insight is that 90% of people move between devices to accomplish a goal. So what? Sure, it’s not that shocking to learn that in the age of 5 (or more) personal devices we migrate from phone […]