Special thanks to Michael Spitz (@SpitzStrategy) at Pixel and Pills for sharing his experiences onsite at the 6th Digital Pharma East. On behalf of the entire Pixels and Pills blog crew, we were thrilled to attend and honored to help capture some of the wonderful thinking and compelling innovation surrounding the 6th Annual Digital Pharma [...]
DMD & Boehringer Ingelheim Provide Bold New Workshops at Digital Pharma East
Exl’s 6th Annual Digital Pharma East conference kicked-off with an interactive workshop focused on building a “power team” to coordinate your company’s digital marketing efforts. Facilitated by Boehringer-Ingleheim’s Margaret-Sarah Alexander and Melissa Bojorquez, these veteran marketers employed a football analogy to draw easy correlation to the roles and responsibilities of your digital brand team. Complete [...]
Track Report from Digital Pharma East – Hear From an Insider!
TRACK A: Leveraging Social Networks in Pharma Marketing Alliance Health’s Stead Burwell presented an interesting look at patient communities. With over 50 social networks and 1.5 million registered social members, Alliance Health is able to mine the data generated from the conversations these sites generate. This anonymous data is, of course, extremely useful in understanding [...]
Insights Into the Multi-Screen World (for Pharma)
Google released a study this week – “The New Multi-Screen World: Understanding Cross Platform Consumer Behavior” and the key insight is that 90% of people move between devices to accomplish a goal. So what? Sure, it’s not that shocking to learn that in the age of 5 (or more) personal devices we migrate from phone [...]
Physician App Development without Digital Agency Input
When a company thinks about creating a mobile app, the first step is often to hire a digital agency to give input and potentially help build the app itself. But increasingly, physicians are looking to bypass pharmaceutical marketing teams and digital agencies and are looking to develop their own apps themselves. The main question is [...]
The Trick to Demonstrating ROI in Multichannel Marketing
With so many channels in today’s marketing campaigns, it’s easy to find yourself stuffed with too many numbers, too much feedback, and too many ever-changing variables to accurately analyze all the data coming in. In a market like this, knowing how to gather and organize the data of multiple channels is key to measuring an [...]
Overcoming Social Media & Mobile Uncertainty in Pharma
With the impending necessity of adding social media and mobile outreach to every organization’s marketing strategy, the pharmaceutical industry is still tentative in this area. In an industry crawling with advertising regulations, pharma marketers have traditionally tread very carefully in social media and mobile adoption, citing a lack of clear direction from the FDA on [...]
