Post Pic

1,481 views

0 Comment

Five Tips to Improve Digital Marketing Conversions

Five Tips to Improve Digital Marketing Conversions

Search engine optimization and social media marketing campaigns take time and can get costly. However, if your website isn’t well optimized for visitor conversions, your digital marketing efforts are premature and, unfortunately, are largely wasted. If there has been no conversion optimization work done, then it’s possible that a few relatively quick changes might double […]

Post Pic

2,807 views

0 Comment

True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

Post Pic

2,994 views

0 Comment

How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

Post Pic

1,677 views

0 Comment

The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]

Post Pic

1,734 views

0 Comment

How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

Post Pic

7,725 views

0 Comment

What ROI Isn’t Telling You About Your Marketing

What ROI Isn’t Telling You About Your Marketing

By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding was its ROI. 4:1; 6:1; even 1.5:1. And I began to wonder about the rest of the story: What’s an ROI not telling us? It doesn’t […]

Post Pic

7,541 views

0 Comment

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]

Post Pic

9,882 views

0 Comment

How Digital Can Liberate Pharma Sales

How Digital Can Liberate Pharma Sales

The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid. Now, thanks to technology, we’ve not only digitized the detailing materials but the physical meeting too – with remote presentations now becoming increasingly commonplace. […]

Post Pic

3,009 views

0 Comment

Contemporary Pricing Strategies When Selling to ACOs

Contemporary Pricing Strategies When Selling to ACOs

Long gone are the days when pricing strategies when selling to ACOs were incentive-based. The fee-for-service strategy provided care givers the zeal to perform as the more they served the more they were paid. Today, there are exponential changes which have been marked by the introduction of Obama care (Patient Protection and Affordable Care Act […]