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3 CRM Myths Holding Your Pharma Business Back

3 CRM Myths Holding Your Pharma Business Back

As a growth stage firm or an established corporate enterprise in the pharmaceuticals sector, you probably rely upon an existing CRM system for your sales activity. Yet, too many firms of your caliber are falling for misconceptions around CRM that are hurting your performance and costing you more than needed. Here are three myths that […]

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How to Implement a Life Sciences CRM System

How to Implement a Life Sciences CRM System

Customer Relationship Management systems, or CRMs, can be a powerful tool for any life-sciences company. However, setting up a new CRM and training your employees in its use can be an enormous challenge. You can minimize the disruption to your company and maximize the new system’s usefulness by using the following strategy. Choose the right […]

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Get Your Best Return on Marketing Investment Through Attribution Modeling

Get Your Best Return on Marketing Investment Through Attribution Modeling

Out with the old and in with the new, they say as yet another year goes by and you look to revamp your current marketing efforts online. Perhaps your strategy has gone stale and your customers simply aren’t finding you. If this is the case, then you’ll need to get on board the data train […]

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Five Tips to Improve Digital Marketing Conversions

Five Tips to Improve Digital Marketing Conversions

Search engine optimization and social media marketing campaigns take time and can get costly. However, if your website isn’t well optimized for visitor conversions, your digital marketing efforts are premature and, unfortunately, are largely wasted. If there has been no conversion optimization work done, then it’s possible that a few relatively quick changes might double […]

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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Itís time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: ďI donít know.Ē Dubner and Levitt have made a career out […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If youíre reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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What ROI Isnít Telling You About Your Marketing

What ROI Isnít Telling You About Your Marketing

By Chris Neuner,†Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding was its ROI. 4:1; 6:1; even 1.5:1. And I began to wonder about the rest of the story: Whatís an ROI not telling us? It doesnít […]