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Finding Success With A Customer-Centric Approach

Finding Success With A Customer-Centric Approach

An amazing digital transformation continues to take place in the life sciences industry. The expectations of patients continue to grow as the amount of health information resources are made available online. In a few years, we expect that the majority of healthcare professionals will be digital. Healthcare professionals are beginning to leave their digital marks […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

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Patient Satisfaction: The Expectations Continue To Grow

Patient Satisfaction: The Expectations Continue To Grow

A doctor’s attitude and approach toward a patient are some of the key things that will be the difference in the patient making another appointment or searching for a new doctor. However, healthcare providers and hospitals have additional reasons to pay close attention to the type of care and experiences they provide their patients. One […]

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How Multichannel Marketing Can Help You Grow Your Audience

How Multichannel Marketing Can Help You Grow Your Audience

Multichannel marketing is a must in today’s technology-driven world. In 2017, social media users had an average of 7.6 accounts. With that many different accessible platforms, users searching for information online are savvy and have learned which platform can deliver the data how they want it and when they want it. Another advantage for marketing […]

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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Big Data Trends: Predictive Analytics

Big Data Trends: Predictive Analytics

Big data is constantly evolving with the growing needs of the pharmaceutical industry, and it can often be difficult to keep with the newest develops in that realm. With pharmaceutical marketing becoming increasingly competitive, having data infrastructure is a critical investment that yields returns — especially developing one with a growing capacity for predictive analytics. […]

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Tips to Blog Consistently

Tips to Blog Consistently

You have been thinking about starting a blog for several weeks (or even months). However, you are afraid that once you start, you are not going to be able to keep up with it. You don’t want to get started and then run out of topics to write about. Being worried is not a reason […]

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Reasons to Monitor Your Marketing Results

Reasons to Monitor Your Marketing Results

Unfortunately, most business owners don’t really understand marketing. They know that they need to do something to grow their business but that may be about all that they know. For this reason, many business owners have to hire someone to do their marketing. Otherwise, they may be wasting their time and money. A good marketer […]

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Finding A Social Media Balance

Finding A Social Media Balance

We are living in the age of mobile devices and internet, and this means remaining in constant contact with someone is now considered part of the norm. With a mobile device in almost every household and back pocket, customers are constantly expecting to receive an immediate answer with the click or push of a button. […]