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Customer Centricity: Making A Way For Change

Customer Centricity: Making A Way For Change

Customer centricity has been openly discussed in the sales and marketing industries for a significant period of time. What does it actually mean to create an approach that is customer-centric? What will it take from your business to design an approach that is customer-centric? Digital marketing and advances in technology have bumped customer-centricity to a […]

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Use Digital Marketing To Listen To Your Customers

Use Digital Marketing To Listen To Your Customers

Many life science businesses do not always feel like they are on the right side of digital marketing strategies and practices. Many life science businesses believe that since their services and products are science-based that they may not be a total fit for social media networks. However, we cannot dispute the facts that more customers […]

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Finding Success With A Customer-Centric Approach

Finding Success With A Customer-Centric Approach

An amazing digital transformation continues to take place in the life sciences industry. The expectations of patients continue to grow as the amount of health information resources are made available online. In a few years, we expect that the majority of healthcare professionals will be digital. Healthcare professionals are beginning to leave their digital marks […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

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Patient Satisfaction: The Expectations Continue To Grow

Patient Satisfaction: The Expectations Continue To Grow

A doctor’s attitude and approach toward a patient are some of the key things that will be the difference in the patient making another appointment or searching for a new doctor. However, healthcare providers and hospitals have additional reasons to pay close attention to the type of care and experiences they provide their patients. One […]

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How Multichannel Marketing Can Help You Grow Your Audience

How Multichannel Marketing Can Help You Grow Your Audience

Multichannel marketing is a must in today’s technology-driven world. In 2017, social media users had an average of 7.6 accounts. With that many different accessible platforms, users searching for information online are savvy and have learned which platform can deliver the data how they want it and when they want it. Another advantage for marketing […]

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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Big Data Trends: Predictive Analytics

Big Data Trends: Predictive Analytics

Big data is constantly evolving with the growing needs of the pharmaceutical industry, and it can often be difficult to keep with the newest develops in that realm. With pharmaceutical marketing becoming increasingly competitive, having data infrastructure is a critical investment that yields returns — especially developing one with a growing capacity for predictive analytics. […]

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Tips to Blog Consistently

Tips to Blog Consistently

You have been thinking about starting a blog for several weeks (or even months). However, you are afraid that once you start, you are not going to be able to keep up with it. You don’t want to get started and then run out of topics to write about. Being worried is not a reason […]