Post Pic

1,601 views

0 Comment

Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

Post Pic

1,804 views

0 Comment

3 Ways to Use Digital Marketing to Attract a Social Media Following

3 Ways to Use Digital Marketing to Attract a Social Media Following

Social media is a great way to get the word out about medical issues. If done the right way, your postings can go viral and affect many people. Here are a few tips to help you out. Create a Contest Creating a contest is a sure way of getting viral exposure. You can raffle off […]

Post Pic

1,719 views

0 Comment

Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

Post Pic

1,688 views

0 Comment

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

Post Pic

2,072 views

0 Comment

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

In marketing pharmaceuticals, choosing the person to pitch it can make all the difference in the campaign. Canadian drug maker Duchesnay is learning that lesson firsthand through trial and error. The company has overcome a very big error — running afoul of the Food and Drug Administration’s marketing rules — to find success by pitching […]

Post Pic

2,210 views

0 Comment

PhRMA to apply big bucks to new theme in 2017 marketing campaign

PhRMA to apply big bucks to new theme in 2017 marketing campaign

Article written by Beth Snyder Bulik. Originally published on FiercePharma.com Pharma industry group PhRMA is gearing up for a new marketing campaign to replace its current “From Hope to Cures” push, with a new theme and tagline set to debut this month. The multiyear campaign promises spending in the “tens of millions” each year to […]

Post Pic

2,410 views

0 Comment

3 Tips to a Successful Multichannel Social Media Marketing Campaign

3 Tips to a Successful Multichannel Social Media Marketing Campaign

One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, […]

Post Pic

3,406 views

0 Comment

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

Post Pic

2,026 views

0 Comment

The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]