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Inbound Marketing: Giving Patients Information Through Multiple Channels

Inbound Marketing: Giving Patients Information Through Multiple Channels

Nowadays, there are many marketing channels available for companies. You have traditional marketing channels such as TV and print ads. You also have digital marketing channels which include your website, blog and social media pages. Within social media also, there are many possibilities such as Facebook, Twitter, Instagram etc. One of the trends within digital […]

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7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, […]

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Beyond The Pill: Improving The Consumer Experience

Beyond The Pill: Improving The Consumer Experience

Pharmaceutical companies have always been judged on how effective their drugs are when it comes to treating the intended patient conditions. However, the consumer healthcare experience will continue to have a major role as well. The healthcare industry is currently experiencing a change from the volume-based method to a value-based method, but in some ways, […]

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Customer Centricity: Making A Way For Change

Customer Centricity: Making A Way For Change

Customer centricity has been openly discussed in the sales and marketing industries for a significant period of time. What does it actually mean to create an approach that is customer-centric? What will it take from your business to design an approach that is customer-centric? Digital marketing and advances in technology have bumped customer-centricity to a […]

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Use Digital Marketing To Listen To Your Customers

Use Digital Marketing To Listen To Your Customers

Many life science businesses do not always feel like they are on the right side of digital marketing strategies and practices. Many life science businesses believe that since their services and products are science-based that they may not be a total fit for social media networks. However, we cannot dispute the facts that more customers […]

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Finding Success With A Customer-Centric Approach

Finding Success With A Customer-Centric Approach

An amazing digital transformation continues to take place in the life sciences industry. The expectations of patients continue to grow as the amount of health information resources are made available online. In a few years, we expect that the majority of healthcare professionals will be digital. Healthcare professionals are beginning to leave their digital marks […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

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Patient Satisfaction: The Expectations Continue To Grow

Patient Satisfaction: The Expectations Continue To Grow

A doctor’s attitude and approach toward a patient are some of the key things that will be the difference in the patient making another appointment or searching for a new doctor. However, healthcare providers and hospitals have additional reasons to pay close attention to the type of care and experiences they provide their patients. One […]

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How Multichannel Marketing Can Help You Grow Your Audience

How Multichannel Marketing Can Help You Grow Your Audience

Multichannel marketing is a must in today’s technology-driven world. In 2017, social media users had an average of 7.6 accounts. With that many different accessible platforms, users searching for information online are savvy and have learned which platform can deliver the data how they want it and when they want it. Another advantage for marketing […]