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3 CRM Trends to Elevate Your Marketing Efforts

3 CRM Trends to Elevate Your Marketing Efforts

The technology to improve your business marketing efforts is difficult to determine if your key performance indicators are not precisely identified. Customers also expect superior, personalized service no matter the CRM you are using. Here are tips for keeping ahead of the curve in a cost-effective way. Does Your Technology Have an End-to-End Lead Nurture? […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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What Can Big Data Do For the Big Pharma Industry?

What Can Big Data Do For the Big Pharma Industry?

The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends. Consumers also want to be treated as individuals who are […]

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You’re Naked: CRM’s Dirty Little Secret

You’re Naked: CRM’s Dirty Little Secret

WRITTEN BY JEFF GAUS  Most everyone is familiar with the children’s story The Emperor’s New Clothes by Hans Christian Anderson. A vain Emperor, who cares about nothing except wearing and displaying clothes, hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone unfit for their position or “hopelessly […]