Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]
Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies
New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]
What Can You Do With A Powerful CRM System?
When you really want to impact, connect, and grow your customer base or audience, you should strongly consider implementing systems and software that will work for your business, such as a powerful CRM system. A CRM system will allow your company to have an intelligent system that can easily be integrated into everything you already […]
3 CRM Trends to Elevate Your Marketing Efforts
The technology to improve your business marketing efforts is difficult to determine if your key performance indicators are not precisely identified. Customers also expect superior, personalized service no matter the CRM you are using. Here are tips for keeping ahead of the curve in a cost-effective way. Does Your Technology Have an End-to-End Lead Nurture? […]
CATEGORY: Customer Centricity, Lead Scoring
How Do You Quantify Your Healthcare Marketing?
If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]
What Can Big Data Do For the Big Pharma Industry?
The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends. Consumers also want to be treated as individuals who are […]
You’re Naked: CRM’s Dirty Little Secret
WRITTEN BY JEFF GAUS Most everyone is familiar with the children’s story The Emperor’s New Clothes by Hans Christian Anderson. A vain Emperor, who cares about nothing except wearing and displaying clothes, hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone unfit for their position or “hopelessly […]
